Jobs at The LEGO Group

Leads LEGO’s India brand and portfolio marketing strategy, including go-to-market planning, local campaigns, media effectiveness, consumer insights, agency and partner relationships, budget management, and cross-functional business leadership. The role manages franchises, collaborates with sales and operations, represents marketing in business planning, and develops team capability while strengthening brand awareness and consumer penetration across India.

Own the end-to-end demand plan for India’s business unit across consumer sales and selling-in channels. Align Sales, Marketing, Business Intelligence, and supply chain stakeholders on assumptions, forecasts, launches, promotions, inventory, and financial trade-offs. Monitor forecast performance, manage gaps to target, improve in-stock levels, minimize excess inventory, and strengthen demand-planning tools, analytics, processes, and digital capabilities.

Manage PR, partnership marketing, and strategic communications for LEGO in India. Develop owned and earned media ecosystems, increase share of voice, lead agency and stakeholder collaboration, execute events, present recommendations, and track performance to optimize plans. The role requires strong consumer brand marketing, digital-first communications, media relations, negotiation, analytics, writing, and presentation skills.

Develop and execute localized marketing plans for a children’s brand portfolio, using consumer, shopper, media, business, and campaign insights. Collaborate with marketing, sales, operations, regional teams, distributors, media agencies, and IP partners to drive demand and sales. Track performance, conduct reviews and benchmarking, support short- and long-term planning, and negotiate external partnerships.

Lead digital marketing initiatives for LEGO in India and Emerging Asia, focusing on strategic campaign development, media planning, and brand engagement.