Teams at Glassworks London

Leads the company operating system across functions, establishing KPI and reporting rhythms, accountability, action closure, escalation, recovery plans, SOP governance, business continuity, inventory accuracy, HR operations, technology prioritization, and IT support oversight. The role manages managers and ensures distributed teams execute effectively without excessive founder dependency.

Lead and evolve Glassworks’ visual identity across campaigns, digital commerce, packaging, stores, social, and customer experiences. Direct major campaigns, establish standards for photography and imagery, build creative frameworks, develop external talent, and ensure consistent creative governance. Partner with Brand and E-commerce teams to balance brand quality with commercial performance, while incorporating AI-assisted production and Seoul-inspired visual influences into a distinctive London fashion identity.

Manage and improve Shopify Plus ecommerce trading, merchandising, product data, navigation, search, collections, customer journeys, CRO, analytics, SEO hygiene, and ecommerce apps. Use Shopify analytics, GA4, Google Search Console, heatmaps, reporting, and AI-assisted workflows to improve conversion, AOV, product discovery, and customer experience across UK, US, and international markets. Coordinate with product, brand, content, and related teams while following approval processes for major visual, technical, and commercial changes.