Teams at Experian

Lead Experian India’s integrated B2B and consumer marketing strategy, including brand positioning, product go-to-market, demand generation, digital growth, PR, communications, thought leadership, events, agency management, budgeting, and team leadership. The role partners closely with Sales, Product, Technology, Legal, Compliance, Risk, and Finance to drive commercial growth and strengthen the company’s reputation in India’s credit and financial-services market.

Develop and execute integrated growth, digital, and social marketing strategies across the customer lifecycle. Lead demand generation, acquisition, engagement, conversion, campaign planning, channel optimization, analytics, experimentation, customer insights, and agency management. Partner with sales, product, communications, content, and business teams to deliver measurable commercial outcomes and improve marketing capabilities.

Deliver analytical consulting services, develop credit risk models using bureau and alternative data, advise on acquisition and credit-limit strategies, and translate technical findings into commercial value. The role requires advanced statistical and machine learning expertise, large-dataset analysis using Python and SAS, MSME lending knowledge, portfolio risk management experience, and the ability to manage complex projects and collaborate with business and technical teams.