Teams at ELSA

Manage and optimize paid acquisition campaigns for ELSA’s web and app products across global markets. Track spend, CPA, CAC, ROAS, and conversion performance; test audiences, bids, creatives, and landing pages; maintain attribution accuracy in AppsFlyer, Firebase, GA4, and internal dashboards; produce reports; research competitors and local channels; and collaborate with creative teams using data-driven insights.

Own paid web user acquisition across Asia and North America, managing campaigns, budgets, funnels, landing pages, creative testing, measurement, and optimization. Drive lead generation and direct subscription growth across Google, Meta, TikTok, and local platforms. Analyze unit economics, incrementality, CRM conversions, and cohort performance while partnering with sales, design, engineering, and creators. Support app acquisition and web-to-app attribution, and use AI automation to improve campaign execution and reporting.

Own ELSA’s end-to-end B2C consumer product experience, including onboarding, learning, AI coaching, subscriptions, engagement, and retention. Drive acquisition, activation, conversion, monetization, and learning outcomes through user research, behavioral analytics, experimentation, and roadmap prioritization. Partner with Engineering, AI/ML, Design, Marketing, Growth, and Data teams to deliver personalized experiences, run A/B tests, measure product performance, and communicate strategy and results to leadership.