Teams at Dentsu Creative

Owns business and systems analysis for initiatives from discovery through production implementation. Translates stakeholder needs into requirements, user stories, acceptance criteria, process flows, and test plans; supports backlog refinement, Scrum events, testing, deployment readiness, and post-release validation. Coordinates globally distributed teams, manages dependencies, risks, decisions, and stakeholder alignment, and provides Scrum coordination when no Scrum Master is assigned.

Lead architecture and delivery of Salesforce Data Cloud CDP solutions: design data models and ingestion pipelines, integrate Data Cloud with MarTech (MCP) for activation and personalization, ensure data quality/privacy compliance, troubleshoot integrations, mentor engineers, and support audience segmentation and journey orchestration.

Develop and maintain ETL/ELT data pipelines using Databricks, PySpark, SQL, and Python. Monitor and troubleshoot pipeline executions, implement validation and error handling, document architectures and runbooks, and collaborate with data scientists, analytics teams, and engineers. The role also involves code reviews, data quality improvement, and contributing to cloud-native data platform initiatives.