About SolarSquare
SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years. At our current scale, we are India’s #1 home solar brand with 20k+ happy residential customers and ~200 housing societies solarised.
What You’ll Do
In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your responsibilities include:
Strategic Leadership, Planning and Execution:
● Take responsibility for achieving targets in line with the annual operating plan (AOP) for organic Youtube channel.
● Strategize and execute campaigns on Youtube to increase subscribers, views, engagement among the target segment, eventually resulting into increase in business objectives (qualified leads, meetings, bookings).
● Develop and execute a comprehensive content strategy aligned with brand objectives.
● Create a content calendar and plan video topics, formats, and posting schedules.
● Close coordination with content team for building concepts, scripts for videos.
● Managing team for getting videos shot, editing and executing as per posting schedule on Youtube.
Video Optimization
● Optimize video titles, descriptions, tags, and thumbnails for SEO and audience engagement. Close coordination with SEO team is required for this. Understanding of Youtube SEO is essential.
● Analyze performance metrics to refine and improve video strategies.
Audience Engagement
● Conduct audience research to understand preferences and trends.
● Coordination with ORM team to ensure proper response to comments is done within set SLAs, fostering a sense of community.
Channel Growth
● Implement strategies to grow subscribers, increase video views and virality.
● Collaborate with influencers, micro-influencers, creators, and partners to expand reach.
Team Leadership:
● Build and lead a high-performing Youtube organic team.
● Collaborate across teams (marketing, content, SEO, sales) to optimize messaging, scripts, shoots and outcomes.
● Mentor and guide team members to achieve peak performance.
Budget & Analytics:
● Track channel analytics using tools like YouTube Studio, Google Analytics, etc.
● Provide regular performance reports and actionable insights.
● Build organic youtube channel to deliver qualified leads, meetings which translate into bookings for the sales team.
● Manage budgets allocated to Youtube organic channel with precision, ensuring efficient allocation of resources to meet business goals.
● Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
Optimization & Innovation:
● Identify tools and technologies for new organic content led marketing to stay ahead of trends.
● Continuously monitor competitor activities and emerging trends in demand generation from Youtube channel.
Who We’re Looking For
We’re seeking an experienced and results-driven Youtube Channel Manager (Organic) to lead our top-of-the-funnel initiatives aimed at spreading category awareness, brand awareness and driving lead generation from Youtube organically. This role will oversee all organic Youtube campaigns ensuring they deliver high ROI and align with business objectives. Our north star aim is to grow into India’s top youtube channel (across business categories) in terms of followers, engagement and driving organic business.
The ideal candidate should be/have:
● Highly skilled and proficient in scaling up Organic Youtube channels and partnering with influencers, micro-influencers, creators etc.
● Proven track record of achieving results in scaling up B2C Youtube channels organically via content led marketing.
● 5+ years of experience in working with high growth startups (who have built businesses basis Youtube content), leading influencers, high growth youtube channels.
● Expertise in conceptualizing and managing diverse video formats (e.g., tutorials, explainer videos, and storytelling formats)
● Very clear understanding of Youtube algorithms to improve views, engagement and virality.
● Past exposure in content writing, script writing, video creations/editing would be a plus.
● Strategic thinker with strong analytical capabilities and a hands-on approach.
● A hustler with high problem solving ability, knack of working in 0 to 1 set-ups, with the ability to build, inspire, and manage high-performing teams.
● Exceptional verbal and written communication skills.
● Entrepreneurial mindset with a strong bias for execution and results.
● Tier 1 graduation school preferred.
