About the Team:
JioStar is entering its next phase of growth, building a world-class media and entertainment powerhouse with the ambition to become the leading destination for premium Indian-produced content.
With 600M+ monthly active users in India, the JioHotStar platform has already achieved unmatched domestic scale. The focus now is on leveraging this strong foundation to expand into new markets to unlock new audiences and revenue streams. At the core of this ambition is a bold international strategy to build a next-generation entertainment and sports ecosystem that seamlessly blends premium content, technology, and distribution at scale. We are at a defining inflection point as we take this vision beyond India.
About the Role:
The Strategy Lead will anchor the International Business agenda across linear and OTT, driving growth in a platform-led, direct-to-consumer ecosystem. Partnering closely with the Business Leader, the role will define where to play and how to win across priority markets, leveraging a scalable platform while optimising traditional distribution to enable capital-efficient expansion and long-term value creation. The role will prioritise markets and adjacencies, and architect entry strategies (organic, partnerships, acquisitions) that integrate linear and OTT (DTC/enterprise-grade technology architecture) models. A key focus will be on structuring strategic partnerships to unlock distribution, monetisation, and ecosystem scale globally.
The mandate also includes driving strategic rigor, anchoring planning cycles, establishing performance frameworks, and translating market and data signals into clear decisions. Success will be defined by the ability to align cross-functional teams and deliver measurable business impact across both broadcast and digital platforms.
Key Responsibilities
Strategic Planning & Platform: Led Growth Roadmap: Lead the development of a forward-looking strategy anchored in the transition from traditional distribution to direct-to-consumer ecosystems. Shape the roadmap to position the platform as a scalable, enterprise-grade solution for global clients, balancing growth, monetisation, and long-term optionality.
Global Market Expansion and Portfolio Strategy: Identify, assess, and prioritize international markets and adjacencies, defining tailored entry strategies (organic, partnerships, acquisitions) anchored in a enterprise-grade technology architecture, platform-first approach. Drive rapid, capital-efficient expansion by minimizing capex-heavy builds for partners and enabling faster adoption through proven, scalable infrastructure.
Leadership Advisory: Serve as a trusted advisor to the Business Leader, bringing structured thinking, external perspective, and data-backed recommendations to key business decisions. Support high-stakes initiatives including investments, market entries, and strategic pivots.
Product, Experience & Engagement Innovation: Partner with product and content teams to evolve the platform beyond streaming—enabling features such as short-form highlights, real-time interactivity, gamification, and creator-led experiences to deepen engagement and drive stickiness.
Partnerships & Alliances: Conceptualize and drive strategic partnerships, distribution alliances, and joint ventures to unlock scale and accelerate growth. Build and scale strategic partnerships with global clients, distributors, telcos, and ecosystem players. Enable bundled offerings, local payment integrations, and go-to-market alliances that strengthen the DTC relationship and expand reach.
Business Performance & Insights: Establish robust tracking mechanisms to monitor performance, generate insights, and recommend course corrections.
Go-to-Market Strategy: Define and refine GTM strategies for content, platforms, and offerings across regions. Translate data and market intelligence into actionable insights, enabling continuous optimisation of pricing, packaging, and content strategies.
Cross-functional Alignment: Work closely with content, revenue, tech, distribution, marketing, and finance teams to ensure strategy translates into execution. Act as a unifying force to break silos and enable coordinated delivery across geographies.Performance Measures
International Revenue & Monetization: Growth in international revenue across subscription, ad-supported, and partnership-led streams.
Market Expansion & Speed-to-Market: Successful entry and scaling in priority markets, measured by time-to-launch, subscriber acquisition, and early-stage traction enabled through platform-led deployment.
Platform Adoption & Commercial Success: Number and scale of platform partnerships, including revenue contribution, client retention, and long-term strategic value.
Subscriber Growth, Engagement & Retention: Improvement in key lifecycle metrics including acquisition cost efficiency, engagement levels, churn reduction, and overall customer lifetime value.
Innovation & Product Impact: Adoption and performance of new product features and engagement levers, reflected in increased usage, session time, and differentiated user experience.
Partnership Effectiveness & Ecosystem Scale: Depth and impact of partnerships across distribution, payments, and marketing, contributing to expanded reach and improved conversion.
Data-Driven Decision Impact: Effectiveness of insights in driving pricing, packaging, and GTM decisions, leading to measurable improvements in performance metrics.
Operational Scalability, Security & Compliance: Strength of platform reliability, scalability, and security, alongside adherence to global compliance standards, enabling seamless operations across markets.
Qualifications, Knowledge & Skills
- 14-16 years of experience in strategy, consulting, business operations, or related domains, with a strong track record of leading strategic initiatives in high-growth, global, or platform-led organizations.
- Experience in partnering with CXO stakeholders with the ability to influence decision-making, shape strategic agendas, and operate as a trusted advisor in complex, high-stakes environments.
- MBA from a Tier 1 institution or equivalent experience in top-tier consulting / corporate strategy roles as well as in high-scale, high-velocity environments.
- Deep understanding of global markets and international business dynamics, with a well-articulated perspective on macroeconomic and geopolitical trends, and the ability to translate these into actionable strategic priorities and business implications.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
