JioStar
Vice President – Marketing & PSI (Quantitative), Star Bharat & Star Utsav
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The Vice President will lead marketing strategies for Star Bharat and Star Utsav, focusing on viewer engagement, budget management, and consumer insights to enhance channel performance.
Job Summary:
As a Marketing and Programming Strategy & Insights Head, the role will be instrumental in pivoting Star Bharat's content strategy and driving Marketing efforts for both the channels.
About the Channel:
Star Bharat champions powerful storytelling rooted in Indian culture and values. Known for its impactful family dramas, mythological narratives, and socially relevant content, the channel connects deeply with audiences across India i.e. Bharat
Star Utsav is one of India’s leading free-to-air Hindi entertainment channels, bringing iconic, much-loved shows to millions of households across the country. With its strong mass appeal and consistent viewership, Star Utsav represents reach, trust, and nostalgia.
Key Responsibilities
- Design and implement annual Marketing and Communication plan for the channel brand and its programming line-up for allocated shows and slots
- Key driver for all impact campaigns/show launch campaigns as well as sustenance initiatives (both On Air & Off Air) to help grow the channel viewership for allocated shows and slots
- Plan and manage the marketing and OAP budget of the channel, as well as all creative and media agencies working on the brand
- Mapping and understanding consumer behavior, through deep collaboration with the Insights team to identify the right communication levers basis consumer feedback on content and promotion for allocated shows and slots
- Directly responsible for all programming & channel related communication across all mediums, like TV, print, digital, offline etc. for the allocated shows and slots. This includes - Brand Marketing, Impact, Sustenance, PR, Digital marketing, Ground activation & events
- Own the role of the partnering with Ad Sales organization and be the channel brand custodian
Programming Strategy & Insights:
- Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
- To mine insights, map trends, analyse consumer feedback, identify problem areas, and provide sharp & actionable insights that will directly impact channel/ show strategy.
- Identify content white spaces that can be added to the channel programming slate.
- Oversee and analyse daily/weekly viewership data, proactively identify trends, and pre-empt challenges to the content and communication teams.
- Oversee and supervise FPC planning, slot and break patterns analysis and act as point of escalation for any operational challenges.
Skills & Attributes for success
- Passionate about content and skilled in excellent stakeholder management.
- Ability to collaborate and forge strong alliances within and outside the organization.
- Proficient in problem-solving and decision-making, with a commercial savvy approach.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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