Lead brand measurement for Linear & OTT campaigns, driving analytics and insights to enhance media planning, optimize Return on Ad Spend, and engage clients through storytelling and collaboration with stakeholders.
About the team
Run the Brand measurement agenda for Linear & OTT campaigns for specific clusters and client groups including full funnel impact studies, establishing platform fit with client target audience & objectives and delivering guidance on optimal media mix.
JioStar Entertainment Ad Sales has set up a specialized vertical on brand measurement with an ambition of demonstrating cross-platform ( Linear+OTT) Return on Ad Spends (ROAS), campaign efficiency and delivering better planning guidance to client brands. This vertical will put ground-breaking tech enabled measurement for brands that illustrates the true value of branding Ad spends and association with high attention video platform serving Professionally Generated Content (PGC).
Key Responsibilities
· Lead modeling and analytics for showcasing effectiveness of JioStar and JioHotstar relative to competing platforms on a range of client’s business outcomes
· Drive JioStar’s measurement suite evangelization to influence client’s strategic planning through effective & engaging storytelling
· Connect the dots across a variety of customized measurement and syndicated data to deliver potent & tailored insights on the attractiveness of JioStar’s linear and OTT platforms for specific categories and brands
· Land Return on Ad Spends (ROAS) insights for JioStar linear and OTT platforms on top, mid & bottom funnel for specific market clusters & client groups
· Build robust evidence on the superior associative value of entertainment tentpoles e.g Bigg Boss, KKK, Laughter Chef etc. to increase advertiser interest
· Meta-analyses of measurement studies conducted across the assigned set of categories to derive holistic insights.
· Train and develop internal sales team on advertising effectiveness insights and narratives to elevate the quality of client engagement and develop deeper & stronger relationships.
Skills & Attributes for success
- 15+ of overall experience comprising of media effectiveness measurement / marketing/ brand consulting/client-side consumer insights/ media planning
- Strong analytical skills
- Demonstrated ability to engage with marketing teams
- Effective presentation and communication skills
- Team player & ability to work with multiple stakeholders.
- Master’s degree in a quantitative field / MBA
* Preferred Education & Experience
- 15+ years of overall experience
- Master’s degree in a quantitative field / MBA
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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