Job Description
Join us on an exciting journey to enhance trade planning & execution and accelerate business growth for the LEGO brand across India & Emerging Asia markets!
No relocation assistance is offered for this position
Core Responsibilities:
Implement & track in-store branding strategies to enhance brand visibility in drive period campaigns & in-store activations – as per aligned consumer audience & channel priorities to help deliver Consumer Sales KPI.
Improve & monitor Top 10 stores to be Best-in-Class execution.
Manage relationships with retail partners and vendors to ensure seamless execution of marketing initiatives to help achieve Customer Pulse KPI.
Own and lead the execution for key events in malls/in-store to increase brand presence and customer engagement.
Monitor performance of in-store promotions and provide feedback to optimize strategies.
Manage relationships with internal and external agencies to ensure timely and high-quality project delivery.
Lead & monitor in-store promoter program for retail.
Play your part in our team succeeding
This role is in India & Emerging Asia business unit (IEA BU), covering 5 key markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam). Focus for this role is India.
Overall focus is to accelerate business growth via recruiting kids and adults by a) enhancing coolness perception, b) improving the understanding of brand value proposition, and c) enhancing engagement across physical & online retail channels.
This role is part of the BU marketing organization, which includes Brand Marketing, Digital Marketing, Trade Marketing – reporting to the BU Head of Marketing. The team is highly collaborative, dynamic and energetic, espousing the values and behaviors of the LEGO Group.
Do you have what it takes?
Bachelor’s degree in business/marketing or equivalent working experience is preferred
Minimum 3 years of working experience in trade marketing preferably within FMCG, beauty or toy sectors.
Strong project management, vendor coordination and event management skills.
Ability to travel 30-40% of time, intra & inter-city.
Ability to work independently demonstrating resourcefulness.
A focus on execution with strong commercial competence and drive to succeed.
Shopper-centric orientation with a proven record in developing retail activations for in-store and online.
Strong collaborator and relationship builder.
Strong computer skills in MS Excel and PowerPoint
Excellent interpersonal skill and a service-oriented mindset.
Strong problem-solving and analytical skills.
Ability to prioritize effectively and meet deadlines.
#LI-JY2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
