Support marketing initiatives by developing data infrastructure, synthesizing large datasets, advocating for data-driven culture, and governing analytics tracking systems.
Available Location: Bengaluru, India
About Cloudflare
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About the role
The Marketing Operations and Technology Team provides platforms, people, and processes necessary for Global Marketing to plan, execute, and optimize global integrated campaigns at scale and accelerate visitors through stages of the buying cycle. We are looking for a curious, self-motivated superstar to support the enablement of our analytical platforms that fuel our marketing initiatives.
We're looking for a solution driven data architect who can go beyond simple tracking and reporting. You will facilitate collaboration across many stakeholders to ensure reporting requirements are met. If you are passionate about delivering best in class data solutions architecture that facilitates customer journey growth and analysis, we want to hear from you.
Key responsibilities:
About Cloudflare
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About the role
The Marketing Operations and Technology Team provides platforms, people, and processes necessary for Global Marketing to plan, execute, and optimize global integrated campaigns at scale and accelerate visitors through stages of the buying cycle. We are looking for a curious, self-motivated superstar to support the enablement of our analytical platforms that fuel our marketing initiatives.
We're looking for a solution driven data architect who can go beyond simple tracking and reporting. You will facilitate collaboration across many stakeholders to ensure reporting requirements are met. If you are passionate about delivering best in class data solutions architecture that facilitates customer journey growth and analysis, we want to hear from you.
Key responsibilities:
- Develop infrastructure to deliver actionable insights: Solution across multiple tool sets. including Adobe Analytics, GA4, Salesforce, and BigQuery. Leverage multipoint architecture to deliver robust dashboards to drive customer journey insights and segment creation for personalization activities.
- Stitch & synthesize data: Query, extract, and blend large datasets from multiple sources including our web analytics platform, BI database, CRM, and marketing automation platforms.
- Champion data-driven culture: Advocate for data literacy within the marketing organization, proactively sharing insights in internal communication forums and helping stakeholders ask the right questions.
- Govern tag management: Implement tracking across our TMS platforms: Zaraz, GTM, Adobe Launch
- Pixel governance and management: Deliver requirements to marketing engineering teams for pixel deployment. Audit properties for pixel counts and relevance.
- 6+ years experience working in a large B2B, D2C, SaaS, or enterprise cloud company
- 5+ years of experience in a data analytics role, preferably within marketing, web analytics, or product analytics
- 5+ years experience implementing data analytics tracking systems.
- Deep, hands-on experience with at least one enterprise-level web analytics platform (e.g., Adobe Analytics, Google Analytics 4, etc.) in a very high web traffic environment
- Experience with A/B/n testing implementations
- Experience with data warehouses like BigQuery, Snowflake or similar
- Proficiency in SQL for querying complex, large-scale datasets
- Knowledge of statistical programming languages, such as Python or R is a plus
- Familiarity with analyzing data from CRM (e.g., Salesforce) and Marketing Automation (e.g., Marketo) platforms to create a full-funnel view
- Proven expertise in creating impactful dashboards and data visualizations using tools like Tableau, Looker Studio, etc
- Exceptional communication and storytelling skills, with the ability to translate analytical findings into clear, concise, and actionable recommendations
- Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Computer Science, Mathematics) or equivalent practical experience is preferred
Top Skills
Adobe Analytics
BigQuery
Google Analytics 4
Looker Studio
Marketo
Python
R
Salesforce
SQL
Tableau
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