Lead the Funnels & Websites product vision and strategy, enhancing lead generation systems through analytics, optimization, and user experience improvements.
About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
About the team
The Funnels & Websites Team owns one of HighLevel’s most business-critical surfaces where leads are generated, experiences are delivered, and conversions happen. This team is responsible for:
Funnel Builder & Website Builder platforms
Mobile & tablet creation and consumption experiences
Rendering, publishing, and performance infrastructure
Tracking Events & Analytics foundations
Templates, widgets, media, and extensibility
Funnels are a core growth engine for HighLevel agencies. As we scale, this platform supports millions of pages, billions of tracked events, and high-concurrency traffic, making product decisions here fundamental to company growth.
Role Overview
As Staff Product Manager – Funnels & Websites, you will shape the future of Funnels at HighLevel - owning the product vision, strategy, and execution that transforms Funnels into the primary lead generation engine for agencies and SMBs.
This is a senior individual contributor role with org-wide influence. You will:
- Define how Funnels compete with and outperform the best builders in the market
- Lead multi-year strategy across creation, analytics, optimization, and distribution
- Drive mobile-first and tablet-optimized experiences across building and consumption
- Partner deeply with GTM, Marketing, Sales, and Partnerships to position Funnels as a flagship HighLevel product
- Your work will directly impact adoption, engagement, conversion, retention, and platform growth.
Your Responsibilities
- Own the long-term vision and roadmap for Funnels as HighLevel’s core lead generation product, defining what best-in-class means across ease of use, performance, conversion, and scale while continuously benchmarking against leading platforms.
- Design Funnels not just as pages, but as complete conversion systems by driving features that improve lead capture, qualification, routing, and follow-through, and by partnering with Analytics and Automation teams to close the loop from visit → lead → conversion.
- Own funnel creation and consumption experiences across mobile and tablet devices, ensuring builders are intuitive, performant, and conversion-optimized, while defining responsive behavior, mobile-specific layouts, and interaction standards.
- Lead cross-team initiatives spanning frontend, backend, infrastructure, analytics, and AI, influencing architectural decisions around rendering engines, data models, and event pipelines.
- Define event taxonomy and behavioral tracking standards across funnels, enabling insights into drop-offs, engagement, conversions, and experimentation, and driving data-backed optimization workflows for agencies.
- Drive AI-assisted funnel creation, copy generation, layout suggestions, and optimization, partnering with ML teams to deliver actionable and explainable recommendations.
- Partner with GTM teams to position Funnels as a flagship growth product, influencing pricing, packaging, messaging, and launch strategy, while supporting sales enablement and customer education through clear product narratives.
- Operate hands-on with PRDs, data analysis, and product validation, driving alignment across multiple squads with clarity and urgency while balancing speed, quality, and long-term scalability.
- Own outcomes across adoption, activation, conversion lift, engagement, and retention, using data to validate impact and guide strategic bets.
Experience
- 8+ years of Product Management experience, ideally in SaaS, MarTech, or web platforms
- Proven experience owning large-scale, customer-facing product platforms
Deep understanding of:
- Website builders & website creation tools
- Conversion optimization and growth loops
- Event tracking, analytics, and experimentation
- Strong product instincts for mobile & responsive UX
- Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.)
- Experience working closely with engineering on complex frontend, backend, and infra systems
- Ability to influence GTM and business strategy beyond pure product execution
- Excellent communication, decision-making, and stakeholder leadership skills
- Strong UI/UX sensibilities and ability to work closely with designers
- Experience collaborating with engineering teams on complex frontend + backend product builds
Nice-to-Have
- Experience with AI/LLM-powered creation or optimization tools
- Background in high-traffic publishing or page-rendering systems
- Exposure to experimentation frameworks or personalization engines
- Experience building products for agencies or creators
- Prior work in remote, global product organizations
Why Should You Join Us?
At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.
Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
#LI-Remote #LI-AV1
Top Skills
AI
Data Analysis
Llm
Martech
SaaS
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