The Sr Analyst will evaluate business goals, implement web analytics solutions, support tagging strategies, conduct training, and build client relationships for performance growth.
The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.
Job Description:
Key responsibilities:
- Support the effort of evaluating business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
- Work the Client Lead to provide clients and/or their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
- Work with client development teams to install, configure & use web analytics services such as Google Analytics, Adobe Marketing Cloud, and others
- Able to support a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
- Serve as part of the support team on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
- Perform quality assurance tests on tracking implementations
- Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
- Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
- Conduct platform training and knowledge sharing in web analytics for clients and the project team
- Builds client relationships to drive value and long-term growth
Location:
DGS India - Mumbai - Thane Ashar IT Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Top Skills
Adobe Launch
Adobe Marketing Cloud
Google Analytics
Google Tag Manager
Tealium
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