TransUnion Logo

TransUnion

Sr Analyst

Sorry, this job was removed Sorry, this job was removed at 10:18 p.m. (IST) on Monday, Feb 03, 2025
Be an Early Applicant
Hybrid
Hyderabad, Telangana
Hybrid
Hyderabad, Telangana

TransUnion's Job Applicant Privacy Notice

What We'll Bring:

TransUnion is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In the Sr Analyst role, you’ll work with senior data scientists on multi-million dollar customer engagements. You’ll build your network with the top marketing leadership in major companies across virtually all industries. You’ll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it’s about delivering an evolving stream of value and enabling fact-based decision making.

What You'll Bring:

•    You’ll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
•    You’ll help diagnose business needs, translate into questions that TransUnion will answer, and architect ways to wrangle data from multiple sources.
•    You’ll work closely with TransUnion’s data scientists and consultants to identify new insights, translate findings into the stakeholder’s native language and tell stories to make complex things simple to understand and translate into measurable actions.
•    You’ll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors.
•    Work with senior data scientists to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices.
•    In our TransUnion proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
•    Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals’ propensities on multi-step conversion activities in the consumer journeys.
•    Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization.
•    Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream.
•    Interdisciplinary work: you’ll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering.

Impact You'll Make:

  • Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, digital attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis
  • Working knowledge of Python for atleast 2 years along with Excel and SQL
  • Bachelor’s degree (required) with mathematical or engineering background
  • An effective cross functional communicator in both written and verbal skills
  • Ability to manage multiple projects with a large cross-functional team
  • Ability and willingness to learn in a fast paced environment and adapt to the situation
  • 1 to 3 years of quantitative analytics experience with marketing metrics and tracking is helpful but not required

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion Job Title

Sr Analyst, Data Science and Analytics

TransUnion Mumbai, Maharashtra, IND Office

One Indiabulls, 7th floor, Mumbai, India, 400013

What you need to know about the Mumbai Tech Scene

From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account