Job Overview:
We are seeking a highly skilled and experienced Head of SEO to lead our SEO strategy and
execution. The ideal candidate will have a strong understanding of search engine optimization
(SEO) strategies and techniques to drive organic and paid traffic to our website. The Head of
SEO will play a crucial role in improving our online visibility, increasing website traffic, and
maximizing conversions. This position requires a creative and analytical mindset, as well as a
passion for staying up-to-date with the latest industry trends.
We prefer a candidate with 7-10 years of hands-on experience in SEO, with deep expertise in all
aspects of SEO, including on-page, off-page, technical SEO, and content strategy. This role will
be critical in driving organic traffic, improving search engine rankings, and enhancing our overall
digital presence.
Key Responsibilities:
1. Strategic Leadership:
○ Develop and execute a comprehensive SEO strategy aligned with business
objectives to increase organic traffic and improve search engine rankings for
category pages as well as city pages.
○ Lead and mentor a team of SEO specialists, content creators to ensure seamless
implementation of SEO initiatives.
○ Work closely with Product and Engineering team for SEO related changes on the
website.
○ Provide strategic direction and thought leadership to guide the team in adopting
the latest SEO trends and best practices.
○ Stay abreast of the latest SEO trends, algorithm updates, and best practices.
Implement new strategies to adapt to changes in the search landscape.
○ Up-to-date with the latest industry trends, best practices, and algorithm updates.
2. Team Management & Leadership:
○ Manage, motivate, and develop a high-performing SEO team, fostering a
collaborative and innovative work environment.
○ Set clear goals, expectations, and performance metrics for the team, ensuring
alignment with company objectives.
○ Conduct regular team meetings, performance reviews, and training sessions to
build expertise and ensure continuous professional growth.
○ Encourage open communication, providing constructive feedback and guidance
to help team members overcome challenges and achieve their full potential.
3. On-Page SEO:
○ Optimize website architecture, HTML, and CSS for search engine friendliness.
○ Ensure proper keyword research and integration across all website content.
○ Analyze search volume, competition, and user intent to select optimal keywords
for targeted campaigns.
○ Optimize meta tags, headers, and internal linking structures for better indexing
and visibility.
○ Optimize website structure, URLs, and internal linking to improve organic
rankings.
4. Off-Page SEO:
○ Develop and manage link-building strategies to improve domain authority and
organic rankings.
○ Build and maintain relationships with industry influencers, bloggers, and relevant
websites to increase the backlink profile.
○ Monitor and disavow toxic backlinks to maintain a healthy backlink profile.
○ Monitor and analyze the impact of off-page SEO efforts on search rankings.
5. Technical SEO:
○ Conduct regular technical SEO audits to identify and fix issues related to
crawlability, indexability, and mobile responsiveness.
○ Work closely with the engineering and product team to ensure site speed,
security, and performance align with SEO best practices.
○ Implement structured data (Schema markup) and XML sitemaps for enhanced
search engine understanding and website visibility in search results.
6. Content SEO:
○ Collaborate with the content team to create SEO-friendly content that drives
organic traffic and engagement.
○ Collaborate with content creators to develop SEO-friendly content that aligns with
target keywords and user intent. Ensure content is optimized for readability,
relevance, and search engines.
○ Ensure all content is optimized for target keywords, user intent, and search
engine algorithms.
○ Oversee the development of content calendars, including blog posts, landing
pages, and other digital assets.
7. Data Analytics & Reporting:
○ Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search
Console, SEMrush, Ahrefs) to track, report, and analyze website performance.
○ Monitor and analyze website performance using tools like Google Analytics and
Search Console. Generate regular reports on key SEO/SEM metrics, such as
organic traffic, keyword rankings, and conversion rates.
○ Provide regular insights and recommendations to senior management based on
data-driven analysis.
○ Continuously monitor industry trends, algorithm updates, and competitor activity
to keep the SEO strategy up to date.
8. Collaboration & Communication:
○ Work closely with cross-functional teams to align SEO strategies with broader
business goals.
○ Communicate SEO strategies, progress, and results to stakeholders at all levels
of the organization.
Skills & Competencies:
● Expertise in SEO: Deep understanding of all aspects of SEO, including on-page,
off-page, technical SEO, and content strategy.
● Team Management & Leadership: Proven experience in leading and developing
teams, fostering a collaborative environment, and driving high performance.
● Analytical Mindset: Strong data analytics skills with the ability to interpret complex data
and translate it into actionable insights.
● Technical Proficiency: Familiarity with HTML, JavaScript, and other web technologies.
Experience with website CMS platforms such as WordPress.
● SEO Tools Mastery: Proficient in using SEO tools like Google Analytics, Google Search
Console, SEMrush, Ahrefs, Moz, etc.
● Content Strategy: Strong understanding of how content impacts SEO and experience in
developing content strategies that drive organic growth.
● Project Management: Ability to manage multiple projects simultaneously, prioritize
tasks, and meet deadlines.
● Problem-Solving: Strong problem-solving skills with a proactive approach to identifying
and resolving SEO challenges.
● Communication: Excellent written and verbal communication skills, with the ability to
articulate complex SEO concepts to non-technical stakeholders.
Qualifications:
● Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
● 7-10 years of experience in SEO, with a proven track record of driving organic growth.
● Experience in the renewable energy sector or a related industry is a plus. Experience
across e-commerce and high growth startups would be preferred.
Application Process:
Interested candidates are encouraged to apply by filling the form here. Please include your
resume and case studies of successful SEO projects you’ve led.
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