Own and execute end-to-end SEO and ASO strategies for a fintech platform. Responsibilities include technical SEO, content and keyword strategy, link building, performance optimization, technical audits, structured data, app listing optimization, analytics reporting, competitive research, and cross-functional collaboration with content, design, product, and engineering teams.
Role Summary:
Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching an Investment & Trading platform – Dhan (www.dhan.co) in November 2021.
As a part of the growth team at Raise, you will work closely with the SEO Lead on organic acquisition initiatives. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search channels. You will also manage all SEO campaigns in order to maximize ROI.
If you are someone who is passionate about financial services and fintech products in India wherein you feel the customers should get the best possible experience then you are looking at the place where you should apply.
Expected Responsibilities:
- Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization.
- Analyze and improve website performance based on Google Lighthouse, PageSpeed Insights, and Core Web Vitals.
- Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics.
- Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking.
- Implement structured data, schema markup, and internal linking strategies.
- Optimize app listings through App Store Optimization (ASO) for both Google Play and Apple App Store.
- Track and report performance using tools like Google Search Console, GA4, Google Tag Manager, and Google Play Console.
- Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis.
- Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends.
- Take full ownership of SEO planning, execution, and cross-functional coordination with content, design, tech, and product teams.
What We’re Looking For:
- 2+ years of hands-on experience in SEO, preferably in a product or fintech company.
- Strong grasp of technical SEO fundamentals and performance metrics.
- Working knowledge of HTML, CSS, JS, and frameworks like React or Angular.
- Familiarity with CMS platforms such as WordPress, Ghost, or others.
- Practical knowledge of ASO strategies and tools.
- Excellent analytical skills with a proactive mindset toward growth.
- Ability to work independently, take initiative, and drive outcomes.
- Experience or interest in the stock market, investing, or trading is a strong plus.
- Having worked in a fintech, stockbroking, or financial product environment.
- Ability to collaborate with product and engineering teams in agile environments.
Location: Goregaon West, Mumbai (Preference will be given to candidates residing in Mumbai’s Western suburbs).
Why Join Raise?
We’re a certified Great Place to Work, and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, you’ll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy.
Our Values & Culture
We look for people who:
- Are obsessed with customer satisfaction.
- Respect their work, teammates, and users.
- Value speed, humility, and thoughtful action.
- Prefer quality over quantity.
- Are hands-on regardless of role or title.
- Embrace ownership, discipline, and an entrepreneurial spirit.
- Believe in less talk, more execution.
- Are passionate about the work they do.
Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.
About Raise Financial Services
We are building technology led financial products and infrastructure for India’s top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.
Explore more:
Company Website: www.raiseholding.co
Investment Platform: www.dhan.co
Join us on our journey to build Raise!
Similar Jobs
Edtech
Create, edit, and optimize SEO content including blogs, website copy, PR articles, reports, case studies, and marketing materials. Research topics, apply search intent and E-E-A-T principles, collaborate with SEO and Growth teams, improve conversion-focused onsite content, and use AI tools responsibly. Guide junior writers and interns by assigning work, preparing briefs, reviewing output, and managing deadlines.
Top Skills:
AhrefsAi Content ToolsGoogle AnalyticsGoogle Search ConsoleSemrushSeoStrapiWordpress
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
Lead consulting engagements that translate business requirements into technical solutions. Design and deliver data platforms, ETL pipelines, analytics solutions, architectures, prototypes, testing, deployment, and operations plans using Databricks, Snowflake, Python, PySpark, SQL, and AWS. Manage project teams, distribute tasks, mentor junior staff, communicate with clients, support project planning and risk mitigation, and ensure high-quality delivery across global teams.
Top Skills:
SparkAWSDatabricksETLGitPysparkPythonSnowflakeSQL
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
Build and deliver client technology solutions using ETL platforms, SQL, data warehousing, programming, and cloud technologies. Own assigned activities across project lifecycles, apply Agile or Waterfall methodologies, support requirements, architecture, prototyping, testing, and operations, and assist with project management. Collaborate with global teams and clients while applying creative, analytical, and consulting-oriented problem solving.
Top Skills:
AWSETLGoogle Cloud PlatformInformaticaAzureSQLSsisTalend
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
