Execute SEO and ASO strategies including keyword research, on-page and off-page optimization, content creation and distribution, link-building, app store optimization, analytics tracking and reporting, and online reputation management to grow website and app visibility and traffic.
Company Description
Job Description
We’re a AI powered digital marketing marketplace powered by Markingo with a team of Strategists, Engineers, Analysts, Designers and Marketers who create transformational digital experiences and accelerate your online growth with measurable marketing campaigns.
Job Description
We are looking for a SEO and ASO Specialist you must be willing to keep abreast of industry innovations and trends. A good SEO / ASO Specialist values quality content as well as technical insight to optimize the website for search engines.
You will be responsible for executing all SEO strategies and Content postings on Forums, Review sites, Blogs, and social sites. Article Submission, Social Bookmarking, Press Release Submissions etc.
- Analysing and Managing traffic growth. Strong background in cracking Search Algorithms and keywords marketing specialise in Dynamic Pages Optimization, Web analytics & Internet marketing.
- Ability to show competitive keyword ranking on Search engines On-page & off-page strategies with Optimization.
- Performing Keyword Research, Competition Analysis, Ranking reporting etc .
- Undertake the different Link Building activities such as classified listing, Business Listing, Social Media Promotions etc
- Should have good expertise in Online Reputation Management & Content Writing Skills is a must. Required Experience, Skills and Qualifications
- Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
- Optimizing conversion rates for app download pages by utilizing various content and visual tools
- Monitoring and tracking app store rankings using the latest analytic tracking tools
- Performing keyword research in multiple languages
- Writing app descriptions, titles using researched keywords
- Proofreading and editing reports
SEO Specialist Responsibilities:
- Update existing content to include more keywords.
- Create quality content.
- Research keyword trends.
- Analyse site analytics to gauge which areas of the site have more traffic.
SEO / ASO Specialist Requirements:
- Knowledge of SEO practices.
- Familiarity with Google Analytics and other analytic tools.
- Excellent written communication skills.
- Ability to multitask.
- Experience with ASO – Must
- A strong understanding of Keyword research
- Proven knowledge of mobile platforms and technologies
- An excellent understanding of the different App stores and their processes
- Native English speaker
- Proficiency in additional languages – strong advantage
- Excellent analytical skills
- Experience in Client Relations- strong advantage
- High proficiency in Excel
- Organized, creative and detail oriented
- An avid smartphone user who is passionate about the mobile world
- Detail oriented, multi tasker
- Creative and technical mindset
- Ability to work autonomously and in a self-directed manner
Minimum experience - 2 years
Job Type: Full-time
Salary: ₹15,000.00 - ₹20,000.00 per month
Additional InformationAll your information will be kept confidential according to EEO guidelines.
Brand & Beyond Mumbai, Maharashtra, IND Office
Mumbai, India
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