The Senior SEM Specialist will manage paid search campaigns, analyze performance metrics, mentor junior team members, and collaborate with other digital marketing stakeholders to optimize campaign strategies and achieve desired ROI. Responsibilities include maintaining budgets, implementing copy suggestions, and staying updated with industry trends.
Company Description
Forbes Advisor is looking for a skilled Senior paid Search specialist to join the Forbes Marketplace Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on.
This position will report into a paid search manager. In this role you will be required to set up and manage paid search campaigns and mentor junior members of the team. You will work closely with the wider paid search team to grow our online presence and conversions.
Job Description
Responsibilities:
- Ensure campaigns deliver positive ROI to achieve desired results.
- Manage multiple accounts,this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists
- Implement creative copy suggestions
- Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (SEO, Social, Native, Data) to achieve desired goals.
- Welcome new starters to the team, mentor junior team members through training, regular meetings and feedback.
Professional Competencies:
- Passion for Search and digital marketing.
- A detailed knowledge of PPC best approaches, principles and standards.
- A good understanding of how PPC fits in to the wider area of digital marketing
- Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Proven experience in training or mentoring junior staff
Professional Skills & Qualifications
- Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
- Proficiency in MS Excel and data manipulation.
- Google/Bing ads certification, a plus
- Strong analytical skills
- Ability to think creatively
- Excellent attention to detail
- Strong relationship building skills
- Ability to think strategically and develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency in managing moderate to large scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics
- Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, a plus.
- Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
- Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
Perks:
- Day off on the 3rd Friday of every month (one long weekend each month)
- Monthly Wellness Reimbursement Program to promote health well-being
- Monthly Office Commutation Reimbursement Program
- Paid paternity and maternity leaves
- Group Medical Insurance
- Group Term Life Insurance (2.5X of the CTC)
- Group Personal Accident Insurance (3 X of the CTC)
Qualifications
Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads
Top Skills
Bing Ads
Google Ads
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