Senior Product Marketing Manager

Senior Product Marketing Manager
Join us. Let's make a direct impact in healthcare.
Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care.
Who we are:
Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations: automating complex clinical tasks, generating insights and empowering intelligent care. Powered by one of the largest sets of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.
What we're looking for:
Iodine thrives by delighting our users. Support is a cornerstone of our offering and enables us to cultivate a happy, productive user base. We are seeking a Senior Product Marketing Manager to help us create demand for our products through effective messaging and marketing programs.
The scope of the Senior Product Marketing Manager role is broken down into four parts:

• Go to market leadership: Market strategy lays the foundation for market success. The Senior Product Marketing Manager will leverage their in-depth knowledge of target markets and go-to-market processes to coordinate cross-functional teams in launching new product developments. The Sr. PMM will use market research and competitive analysis to contribute to market strategies and criteria for a release.
• Marketing expertise: In conjunction with the marketing team, the Senior Product Marketing Manager's goal s to translate product iovations into messaging and programs tat drive demand. As a techniques to create a marketing communication sequence that leads to sales.
• Product-market fit expertise: In conjunction with the Product Manager, the Senior Product Marketing Manager articulates product positioning that makes value propositions clear. This is further detailed in the messaging which links each feature to a customer-oriented benefit. The Senior Product Marketing Manager applies messaging to enable sales and other teams.
• Supporting sales: To effectively generate market push, the sales team needs great sales tools. This includes strong product training, a solid product presentation, and a compelling demonstration. A Senior Product Marketing Manager knows what sales tools salespeople need to get their jobs done and what points to emphasize so that the sales pitch is more successful.

What you'll do:

• Understand and document the buyer's journey, including where they get information, and the who, what, when, and why behind the decisions they make.
• Follow and analyze market trends to position products
• Competitive intelligence: Be an expert on our competition, how they are positioned, and how they develop over time to empower sales and product teams.
• Present the product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems.
• Create product-specific data sheets, promotional publications, presentations, and other collateral, ensuring that product value propositions are clearly and effectively communicated.
• Administers launch plans for product updates and strategies for increasing market share of existing products
• Assists in retirement and communication planning for product decommissioning.
• Evaluates performance of marketing initiatives and revises strategy in response.
• Develop and deliver product-specific training to sales or sales support teams.

What we'd love to see:

• Minimum Requirements:
• Bachelor's degree in Marketing, Communications or similar field
• 5+ years of product marketing experience
• Experience in market analysis
• Excellent oral and written communication skills.
• Experience with a competitive intelligence tool preferred(e.g. Crayon, Klue, Kompyte)
• Preferred Requirements:
• Healthcare SaaS experience Strongly Preferred
• Proven track record of success in meeting deadlines
• Ability to build collaborative relationships.
• Ability to identify and seek needed information/research skills.
• High level of creativity
• Copywriting experience a plus

Please note this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
Why should you join Iodine?
This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive smarter healthcare processes through technology, so hospitals can stay focused on patient care. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about our company culture on Built In Austin and on our website at www.iodinesoftware.com.