Senior Marketing Specialist - ABM

Posted 5 Days Ago
Be an Early Applicant
Mumbai, Maharashtra
5-7 Years Experience
Artificial Intelligence • Big Data • Machine Learning
The Role
Senior Marketing Specialist focusing on account-based marketing strategies, campaign planning and execution, content creation, analytics, and collaboration with sales teams. Requires 4-8 years of experience in B2B marketing, strong project management skills, and familiarity with AI and technology industries.
Summary Generated by Built In

While technology is the heart of our business, a global and diverse culture is the heart of our success. We love our people and we take pride in catering them to a culture built on transparency, diversity, integrity, learning and growth.
If working in an environment that encourages you to innovate and excel, not just in professional but personal life, interests you- you would enjoy your career with Quantiphi!

Job Responsibilities:

Strategy Development:

  • Collaborate with sales and marketing teams to develop and execute account-based marketing strategies aligned with business objectives.

  • Utilize AI and data-driven insights to identify high-value accounts and prioritize target segments.

Campaign Planning and Execution:

  • Create and implement targeted marketing campaigns for key accounts, leveraging various channels such as email, social media, webinars, and events.

  • Develop compelling messaging and content tailored to specific industries and personas.

Content Creation:

  • Work closely with the content team to create personalized and relevant content for targeted accounts.

  • Ensure consistent messaging across all touchpoints and campaigns.

Analytics and Measurement:

  • Establish KPIs for ABM campaigns and regularly analyze performance metrics.

  • Use data and insights to optimize campaigns, improve targeting, and drive continuous improvement.

Collaboration:

  • Foster strong collaboration with sales teams to ensure alignment on account targeting, messaging, and campaign execution.

  • Act as a liaison between marketing and sales to share insights and gather feedback.

Job Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.

  • Proven 4-8 years experience in B2B marketing with a focus on account-based marketing.

  • Familiarity with AI and technology industries is a plus.

  • Strong project management skills with the ability to handle multiple projects simultaneously.

  • Excellent written and verbal communication skills.

  • Experience with marketing automation platforms and CRM tools.

  • Analytical mindset with a data-driven approach to decision-making.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

The Company
HQ: Marlborough, MA
3,494 Employees
On-site Workplace
Year Founded: 2013

What We Do

Quantiphi is an award-winning AI-first digital engineering company driven by the desire to solve transformational problems at the heart of business.
Quantiphi solves the toughest and complex business problems by combining deep industry experience, disciplined cloud, and data-engineering practices, and cutting-edge artificial intelligence research to achieve quantifiable business impact at unprecedented speed.

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