Senior Manager - Content Marketing, JioCinema

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided.

JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.JioCinema is available for Android, iOS, and for web users onhttps://www.jiocinema.com

What will you do?

• Media planning - Drive brand communication, ATL marketing, ATL media planning.
• Narrative Collaboration -Work closely with the central PR team across content marketing initiatives, driving narratives around themes of our shows such that they become part of pop-culture.
• Cross team coordination – Taking ownership of the campaigns by working closely with all relevant stakeholders (OAP, Content, Publishing and Internal performance marketing teams), gathering and evaluating inputs.
• Agency coordination - Partnering with creative and media teams to develop 360 campaigns that drive awareness of our content and brand.
• Data Analysis - Analyze customer data comprising own analytics as well as other consumer research, to ensure data-driven insights and decisions are incorporated into marketing spend.

Who should apply for this role

• Individuals with 8-10 years of experience in working with consumer facing brands, handling communication, media planning and social media. 
• Understanding of the marketing ecosystem, agency networks and competitor information. 
• Understanding of social media and how to maximize it for building a brand.
• Ability to create comprehensive marketing plans across multiple channels/ initiatives, estimating marketing budgets and prioritizing.
• Knowledge of social media analytics and measurement tools.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.