Senior Manager - Consumer Insights, Colors Marathi

COLORS Marathi is a family entertainment channel that mirrors Maharashtra's cultural ethos and spirit through a range of unique differentiated content created to redefine the family viewing experience. Pioneers of the Marathi General Entertainment Genre, COLORS Marathi has many firsts to its credit. The channel was the first to experiment with new homegrown non-fiction formats like Bigg Boss Marathi, Dholkichya Talwar, Sur Nava Dhyas Nava that has revolutionized the Marathi Television space. On the fiction front COLORS Marathi has had a glorious run with landmark shows like Balumamachya Navan Changbhala, Jay Jay Swami Samrtha, kasturi, KavyaAnjali, Sundara ManaMadhye Bharali, Bhagya Dile Tu Mala, Jeev Maza Guntala, YogYogeshwar Jai Shankar and many more thus establishing new standards of scale and grandeur in Marathi Television history.

Consumer Insights role is responsible for gathering, analysing data to understand Consumer behaviour , preferences and identify changing trends . These insights will help drive strategic decisions of the content team helping them stay ahead in understanding and meeting consumer needs. 

What will you do?

• Design and execute qualitative studies
• Conduct both primary and secondary research, to gather insights into consumer behavior, preferences, and attitudes
• Analyze quantitative data, including BARC Analysis, and qualitative data from surveys, focus groups, market reports, and social media, to identify key trends and insights
• Consolidate research findings into strategic recommendations and outline actionable next steps
• Monitor competitor activities, and market developments to identify opportunities and threats
• Prepare and present reports, presentations, and dashboards to communicate findings and recommendations to stakeholders at all levels of the organization

Who should apply for this role?

• Candidates with proven working experience in consumer research/insights role for 5 to 7 years, prior media experience in a similar role would be a plus
• Candidate who is comfortable with reading qualitative and quantitative research data
• Candidates who are native to marathi language or one with an understanding Marathi Language is a must.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.