The Senior Manager of B2C Marketing Strategy is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This role will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives.
The ideal candidate is a strategic thinker, skilled in consumer behavior, omni-channel marketing strategies, and measuring return on marketing investments (ROMI), with a proven track record of delivering impactful marketing programs that generate significant revenue growth via acquisition and retention of customers.
Salary Range: $116,644 - 151,637
Position Responsibilities may include, but not limited to
- Develop and lead execution of omni-channel B2C marketing strategies to achieve company objectives with end-consumers
- Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
- Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
- Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
- Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
- Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
- Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
- Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
- Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
- Cultivate a collaborative and high-performance culture
Required Skills and Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 7+ years of experience in B2C marketing, with a focus on strategy, omni-channel marketing, and customer acquisition and retention
- Growth-minded, results-oriented, self-starter with a strong track record of delivering measurable marketing impact on the business
- Excellent communicator with demonstrated ability to build strong relationships and facilitate alignment cross-functionally
- Extremely organized with excellent project management skills
- Highly analytical with excellent attention to detail; comfortable analyzing data to uncover actionable insights, visualize output for a variety of audiences and make informed decisions
- Strong knowledge of marketing tools and platforms (Google Analytics, CRM systems, marketing automation systems, etc.)
- Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth
Preferred Skills and Experience
- Master’s degree or MBA
Physical Requirements
- Repetitive motions that include the wrists, hands and/or fingers
- Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
- Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus
Company Overview
Mom’s Meals is a home-delivered meal service providing fully prepared, refrigerated meal solutions direct to homes nationwide for over 25 years. We provide seniors, patients recovering post-discharge and those managing a chronic condition with tailored nutrition solutions to manage their specific needs. If you are passionate about the well-being of others and have a strong sense of community, Mom’s Meals could be the place for you! We are a family operated business looking for fun, compassionate, and friendly people who want to make a difference in the lives of others.
EEO
Mom’s Meals complies with all applicable federal and state non-discrimination laws. All qualified applicants shall receive consideration for employment without regards to race, religion, national origin, ancestry, color, gender, age, disability, sexual orientation or military status.
