Run end-to-end B2B growth programs across outbound (email + LinkedIn), events, partnerships, referrals, and lifecycle follow-ups. Own campaign strategy, messaging libraries, partner relationships, event playbooks, and performance tracking. Ship weekly experiments, iterate on conversion metrics, and produce actionable growth insights to consistently generate qualified meetings and pipeline.
Senior Growth Marketing Associate (B2B, Outbound, Events & Partnerships)
We’re hiring a Senior Growth Marketing Associate to run end-to-end B2B growth programs that create pipeline at scale. You’ll own the full campaign engine across channels—outbound (email + LinkedIn), events, partnerships/communities, referral programs, and lifecycle follow-ups—then iterate weekly based on what’s converting into meetings and opportunities.
This is a hands-on operator role for someone who can take a motion from idea → launch → performance → iteration, without needing a big team around them.
What You’ll Own
1) Full-Funnel B2B Campaign Engine
- Plan and run ongoing campaigns across:
- cold outbound programs (persona × seniority)
- warm outreach to prior-engaged accounts and “not now” outcomes
- “send more info” motions with structured follow-through
- follow-ups for declined/cancelled/no-show/reschedule cohorts
- referral outreach and referral conversion loops
- Own sequencing strategy: follow-up structure, testing plan, and iteration
- Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts)
2) Outbound Messaging Systems
- Build scalable messaging libraries:
- cold email sets (by persona and seniority)
- LinkedIn outbound messaging (cold + warm)
- follow-up templates that consistently convert “send info” into meetings
- Work closely with SDRs to ensure messaging is:
- easy to execute
- consistent across reps
- updated based on real objections and call learnings
3) Partnerships & Community Growth
- Build and manage partnerships with:
- operator communities (RevOps, sales enablement, CS, GTM)
- curated groups (Slack/Discord), associations, and ecosystem partners
- newsletters, podcasts, and community-led programs
- Create repeatable co-marketing motions:
- co-hosted sessions
- newsletter swaps
- partner spotlights and content collaborations
- referral-driven collaborations
- Run a partner pipeline: outreach → pitch → collaboration → tracking → repeat
4) Events Program Ownership
- Own event-driven pipeline programs across formats:
- conferences/summits (pre-booking + onsite meetings + post-event follow-up)
- curated dinners/meetups
- invite-only roundtables
- webinars/workshops
- Build repeatable event playbooks:
- event selection criteria (audience fit + pipeline intent)
- speaker/attendee list mining and outreach
- registration + booking funnels (landing page basics, scheduling flow)
- multi-touch pre and post follow-ups across channels
5) Influencer / Creator Partnerships (Selective, High Quality)
- Identify operator creators and micro-influencers in our target audience
- Run credible collaborations:
- co-created content
- podcast/webinar participation
- creator-led workshops or roundtables
- Optimize for pipeline outcomes (not vanity metrics)
6) Performance, Tracking & Growth Insights
- Track performance end-to-end:
- replies, meetings booked, show rates, and pipeline attribution by source
- conversion rates for each motion (cold vs warm vs events vs partners vs referrals)
- Publish a weekly growth update:
- what shipped
- what performed
- what we’re doubling down on
- what needs a rewrite or a new offer
- Turn learnings into next week’s plan—fast
Success Looks Like
- A predictable engine that creates qualified meetings every month from:
- outbound programs
- events
- partnerships/communities
- referrals
- Strong conversion improvements over time (reply → meeting → attended)
- A repeatable events and partnerships playbook that compounds (not one-off spikes)
- Messaging that consistently works across personas and seniority levels
- Clear tracking that drives decisions, not just reporting
Requirements
- 2+ years in B2B growth marketing / demand gen / lifecycle / outbound programs (startup experience preferred)
- Proven ability to run campaigns end-to-end and iterate based on results
- Strong writing and messaging skills for B2B audiences (operators + leadership)
- Operationally strong: you can manage calendars, timelines, stakeholders, and follow-ups
- Data-literate: you can diagnose what’s working and take action quickly
Nice to Have
- Experience running events (webinars, dinners, conferences) and post-event conversion programs
- Experience with partnerships/community-led growth in B2B
- Familiarity with outbound tooling (CRM, sequencing tools, list tools) even if Ops owns setup
- Experience collaborating closely with SDR teams and translating feedback into campaigns
Working Style
- High ownership: you don’t wait for perfect inputs
- Fast shipping: weekly iteration beats quarterly “big launches”
- Practical taste: right audience + right offer > bigger list
- Outcome-driven: meetings and pipeline matter more than vanity metrics
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