Lead CIS market growth strategy and annual planning. Drive KPIs (registrations, FTT, MAU, trading activity, revenue), manage budget allocation, prioritize high-impact opportunities, lead cross-functional GTM efforts, mentor local marketing, and represent the market in regional planning.
Responsibilities
- Own market marketing strategy and annual planning.
- Drive business KPIs including registrations, FTT, MAU, trading activity and revenue growth.
- Own marketing budget allocation and prioritization.
- Identify the highest-impact growth opportunities.
- Lead cross-functional planning across Product, PR, Community, CRM, Paid and regional teams.
- Define market priorities and GTM direction.
- Mentor and coordinate the local marketing team.
- Represent the market in regional planning and business discussions.
Requirements
- 7+ years in Growth, Product Marketing or Commercial Marketing.
- Strong analytical and commercial mindset.
- Experience owning business KPIs.
- Experience leading cross-functional initiatives.
- Leadership potential with the ability to grow into a Market Lead role.
- Crypto, fintech or tech experience is a strong advantage.
- Native Russian and strong English communication skills.
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
