Design and implement complex backend logic for the Strategy Engine to deliver personalized, dynamic UI experiences. Collaborate with data analysts to define and evaluate strategies, and work with Product, DevOps, and QA to deliver robust solutions. Promote engineering best practices and perform code reviews to ensure quality and consistency.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Design, build, and optimize complex backend logic for our Strategy and Personalization Engines to drive dynamic UI experiences based on user behavior metrics.
- Build high-throughput data processing endpoints that deliver tailored, real-time user experiences depending on user lifecycle, engagement, and status.
- Partner closely with Data Analysts and Product Managers to implement user-behavior-driven strategies, track feature performance, and iterate on algorithm effectiveness.
- Collaborate across functional squads (Frontend, DevOps, QA) to bridge user-facing features with robust backend infrastructure.
- Advocate for engineering best practices, maintain code quality, and participate in thorough code reviews.
Requirements
- 3 to 6 years of professional back-end software development experience, with a core proficiency and recent production track record in Golang.
- Proven experience building data-driven backend systems, user profiling architectures, event tracking platforms, or user-behavior-driven applications.
- Experience building or collaborating on Recommendation Systems, personalization engines, or A/B testing frameworks is highly preferred.
- Solid understanding of distributed systems, microservices architecture, relational/NoSQL databases, and message brokers (e.g., Kafka).
- Strong communication skills with an appetite for working in a fast-paced, product-centric squad environment.
- Bachelor's or Master's degree in Computer Science, Engineering, or a related field
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Similar Jobs
Professional Services • Real Estate • Consulting
Supports Senior Project Managers in delivering E&M-driven data centre construction projects. Responsibilities include project documentation, meeting materials, progress reporting, stakeholder communication, site-visit support, activity and deliverable tracking, and risk escalation. The role coordinates project information across clients, consultants, contractors, and internal teams throughout project phases.
Top Skills:
ExcelMicrosoft PowerpointMicrosoft ProjectMicrosoft SharepointMicrosoft WordPrimavera P6
eCommerce • Healthtech • Software
Evaluates demand and prepares forecasts for business units or product lines. Collaborates with marketing, sales, finance, procurement, and operations to improve supply-demand alignment, forecast accuracy, inventory optimization, and supply chain visibility. Develops dashboards, reports, KPIs, and scorecards; leads forecast review meetings and continuous improvement initiatives; ensures data integrity and compliance; and explores technologies such as IoT and blockchain to improve transparency and agility.
Top Skills:
BlockchainIotPower BIPythonRSQLTableau
eCommerce • Healthtech • Software
Converts medium-term supply plans into executable short-term production schedules for manufacturing and packaging operations. Sequences production orders, balances capacity, labor, materials, and maintenance requirements, and aligns schedules with inventory and customer service goals. Monitors schedule adherence, resolves operational constraints, communicates changes across cross-functional teams, and supports continuous improvement and planning-system enhancements.
Top Skills:
ExcelSAP
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
