Senior Executive- Social Media Marketing, JioCinema (Contractual)

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided.

JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion. JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

What will you do?

• Championing the Brand on social media: Devise and execute comprehensive social media strategies to establish the brand as a beloved and captivating presence within the industry. Create compelling and imaginative content that resonates with the target audience, nurturing brand affinity and loyalty.
• Formulating Content Strategies and Creating Content: Generate, curate, and craft captivating and shareable content across various social media platforms. Collaborate with content creators, designers, and copywriters to produce visually appealing and engaging content.
• Pioneering Innovative Campaigns: Conceptualize and execute groundbreaking social media campaigns, contests, and activations that amplify brand visibility and engagement.
• Social Media Analytics & Reporting: Be proficient in digital media planning and tracking regular data analytics across IG, FB, TW, Google etc.. Proficiently use Meta Business Suite, Meltwater and other such platforms to track paid and organic data for campaigns and create robust campaign reports. Track share of voice, engagement, growth, and campaign effectiveness across platforms; utilize insights to refine strategies and optimize future campaigns. 
• Presenting Ideas & Analytics: Skillfully use Excel to assess and present social media performance metrics. Well versed with PowerPoint to aesthetically create decks and present data and ideas to a room full of marketers. 
• Observing Trends and Adapting: Stay abreast of social media trends, emerging platforms, and shifts in user behavior to adapt strategies and tactics accordingly 
• Fostering Collaboration and Partnerships: Collaborate closely with cross-functional teams, including marketing, content, and design, to align social media efforts with the overall brand strategy 

Who should apply?

• Candidates with 5+ years of experience in social media marketing, preferred in in the entertainment, media, or OTT industry
• Candidate must be proficient in digital media planning and tracking data analytics through Meta Business Suite, Metlwater and other platforms. Must be well-versed with Microsoft Excel and PowerPoint
• Individuals having profound understanding of social media platforms, trends, and industry best practices 
•  A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content 

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.