Job Title: Senior Executive, Regional Social Media -Growth
Location: Delhi/NCR preferred
Type: Full-time
Prior experience with a lifestyle/media brand is preferred
About the Role:
BurdaLuxury is looking for a well-rounded, analytical, and proactive Senior Executive, Regional Social Media – Growth, to join our growing team. In this role, you’ll drive platform-specific strategies, performance oversight, and cross-brand growth projects across the luxury, lifestyle, and travel domains for our portfolio brands like Lifestyle Asia, Travel + Leisure, Prestige, and Augustman, across India, Thailand, and other SEA Markets.
You’ll support growth and impact across multiple social platforms like Instagram, LinkedIn, Facebook, YouTube, and more, lead reporting and audits, and help shape content and distribution strategy in collaboration with social media managers, editorial, marketing, and video teams.
Key Responsibilities
Including but not limited to:
• Co-own and execute growth strategies across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms
• Plan and implement platform-specific experiments and tests: from A/B testing different formats & features to content packaging and boosting
• Take ownership of social platforms where needed, including content ideation, writing, and publishing. Support launches, seasonal pushes, and content rebrands.
• Build and maintain visual, shareable, and easy-to-understand dashboards & decks that communicate performance insights and strategic recommendations
• Drive measurable outcomes through social - including website traffic, newsletter signups, and magazine subscriptions
• Monitor platform performance, hygiene, and identify key trends or shifts - and translate them into clear, actionable next-steps for social media managers and other relevant stakeholders to action
• Lead or support audits, data deep-dives, recurring reporting cycles, and growth updates across brands and platforms
• Run and manage Instagram ads for editorial boosting, supporting both brand-led and campaign-specific goals
Collaborate with editorial, video, sales, and marketing teams on campaigns, pitches, and integrated projects
• Support SMMs with content ideation, topical angles, and creative direction, especially during timely or high-impact moments
• Contribute to internal growth documentation, case studies, and best-practice resources for the wider team
What We’re Looking For
• 4+ years of experience in social media growth, content strategy, or digital marketing.
• Proven ability to grow and manage platforms like Instagram, LinkedIn, Facebook, and YouTube - ideally within media, lifestyle, travel, or culture-driven spaces.
• Equally strong on creativity and analytics/strategy – you should be able to generate fresh ideas while staying anchored in performance goals.
• Comfortable with data, dashboards, and formulas - you don’t shy away from Excel Sheets, metrics, or automation. You’re the kind of person who can effortlessly turn numbers into ideas.
• Familiarity with tools like Brandwatch, Metricool, Later, or similar for tracking, publishing, content planning, and automation.
• Prior experience in creating and optimizing social media ads, including managing budgets and tracking performance.
• Skilled at Canva and basic video editing; a sharp eye for aesthetics and alignment with premium visual language.
• Confident in written and spoken English, with the ability to communicate clearly across teams.
A self-starter who takes initiative, adapts quickly to a dynamic work environment, and has a problem-solving approach.
• Naturally curious and plugged in - you stay on top of social trends, platform updates, and competitive content.
• Interest and awareness in global and SEA-specific content trends, especially around lifestyle, travel, fashion, pop culture, and what’s new - with the ability to channel that into social relevance.
• Collaborative, fast-moving, and excited to contribute beyond what’s expected.
