Senior Executive - Content, Growth and Monetization, YME

The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and café franchises too. MTV Beats is the popular choice for Bollywood and Pop music for television audiences across urban Hindi markets. Vh1, Comedy Central and Colors Infinity round up the international content offering bouquet – from music to multi-genre entertainment – for the upscale urban youth. While the YME cluster has a very active and engaged user base on OTT and Social Media platforms, the business has already pivoted towards being future-ready, with digital-first brands like Fully Faltoo and KaanPhod Music. In a nutshell, the YME Cluster is a lean, agile, modular and consumer-focused team creating platform-agnostic content for the Indian youth.

We are looking for a driven and creative Content Growth and Monetization (YT,FB,Snap) Specialist who will be responsible for developing strategies to grow our presence and monetize content on Facebook and Snapchat. 

The ideal candidate will have a deep understanding of social media platforms, content trends, and audience behavior. This role requires a combination of analytical skills, creativity, and business acumen to drive growth and revenue.

What will you do?

• Content Growth - Develop and implement content growth strategies for Facebook and Snapchat platforms to increase audience engagement, reach, and followership. Identify and explore new monetization opportunities on Facebook and Snapchat, including advertising, sponsored content, partnerships, and other revenue streams.
• Content Analysis - Analyze content performance metrics, audience insights, and market trends to identify opportunities for optimization and growth. Provide regular reports and insights on content performance, audience demographics, and revenue metrics to internal stakeholders.
• Optimization Strategy - Optimize content distribution tactics such as posting frequency, timing, and targeting to maximize reach and engagement. Monitor and evaluate key performance indicators (KPIs) to assess the effectiveness of content strategies and make data-driven recommendations for improvement.
• Stakeholder Management - Collaborate with cross-functional teams including content creators, marketing, and sales to develop integrated strategies for content distribution and monetization. Build and maintain relationships with platform representatives, influencers, and industry contacts to enhance collaboration and stay ahead of trends.
• Industry Trends - Stay up-to-date with the latest features, algorithms, and best practices on Facebook and Snapchat to drive innovation and competitive advantage.
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• YouTube CMS
• Channel Growth - Develop and execute strategic plans for all partner managers within the YouTube CMS to maximize channel growth and revenue generation.
• Channel Analysis - Monitor and analyze channel performance metrics, including views, subscribers, engagement, and revenue, to identify opportunities for improvement.
• Financial Management and Policy Compliance - Manage monthly invoicing process, ensuring accurate and timely payments to content creators and partners. Handle claims related to copyright, monetization, and other issues, following YouTube’s policies and procedures.
• Partner Manager Collaboration - Conduct regular meetings with partner managers to review channel performance, discuss strategies, and address any concerns or challenges. Provide guidance and support to partner managers, offering advice on content optimization, audience engagement, and monetization strategies.
• Industry Trends - Stay informed about industry trends, best practices, and changes to YouTube’s policies and algorithms, and incorporate relevant insights into content strategies.

Who should apply for this role?

• Candidate with 4+ years of proven experience in digital media, content management, or YouTube CMS & Facebook channel management.
• Individuals with strong understanding of YouTube and Facebook content policies, monetization guidelines, and CMS functionalities.
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams and build strong relationships with content creators and partners.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Strategic thinker with a proactive mindset, capable of developing innovative solutions to achieve business objectives.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.