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Easy Apply
Lead digital planning and media strategies for clients, manage a team of planners, drive client relationships, and optimize campaigns to achieve performance metrics.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role Summary and Impact
Lead the Digital planning portfolio for one of our clients, strategically guiding a team to achieve client media KPIs.
Reporting of the role
Reports to the client lead for the business.
3 best things about the job:
- Become a recognized category expert, leading strategic conversations across various platforms.
- Grow your leadership style within an agency committed to nurturing talent.
- Evangelize Tech innovation to build efficiencies
Measures of success
In three months:
- Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client
- Introduce digital channels across media and get the ‘optimum’ performance media mix across existing clients
- Lead the team of planners
In six months:
- Learn about effectively pitching 360 digital products to clients
- Worked with a diverse team of media buyers and planners across 360-degree media and beyond
- Be ready to lead and deliver reviews
In 12 months:
- Emerged as a coveted champion and go-to person on digital marketing solutions
- Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
Responsibilities of the role:
Media Planning & Strategy
- Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth
- Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client
Client Success
- Understand client objectives, category/competitive trends for various product categories
- Ability to steer client review meetings on regular basis
- Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations
Manage Campaign Supervision Team
- Manage and supervise a team of campaign supervisors
- Must know platform nuances and details to lead a team of Supervisors efficiently
- Guide the team on regular basis for Optimization of campaigns
- Work with the Planning team delivering time to time reports,
Campaign and business reporting
- Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
- Have the foresight to tie back media delivery and reports with business objectives
- Work on automation of reports with the automation experts in GroupM
Team Management
- Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
- Develop and strike partnership deals with key publishers and large affiliates
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Top Skills
Campaign Management
Digital Marketing
Media Planning
Performance Media
WPP Mumbai, Maharashtra, IND Office
Chhatrapati Shivaji Maharaj International Airport Road, Mumbai, Maharashtra, India, 400099
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