Senior Director - Analytics

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Reporting of the Role 

This role reports to: Head – Measurement & Data Science 

3 Best things about the job: 

1. Work with Unilever, the largest, most awarded Advertiser in the country and the leader in FMCG segment with unparalleled scale and ahead of market thinking.
2. Crafting data-driven brand strategy narratives which will power centralised planning principles for Unilever brands
3. Opportunity to work with brand teams across various categories: from power brands which are household names to innovative new age D2C brands

In this role, your goals will be: 

 In three months: 

• Complete knowledge of all relevant categories the client operates in, 3rdparty research studies, media planning process and various performance reporting templates
• Independently work on putting together standard reports evaluating business and media platform performance
• Liaise with research agency partners to ensure availability of data as per agreed timelines
• Integrate and learn the different streams of analysis the team undertakes to demonstrate business impact of media inputs.
• Identify at least 2 areas that the individual would lead and be accountable for

In six months: 

• You would be the go-to expert within Mindshare Fulcrum on any kind of measurement data which helps in evaluating client’s business performance driven by media activity
• Thorough understanding of all relevant tools and processes to be demonstrated in day-to-day work and conversations.
• Collaborate with the necessary teams during the course of a workstream pro-actively
• Work on at least 2 projects with minimum guidance
• Present at least 1 new concept / product idea

In 12 months: 

• Be fully integrated in the team and lead significant aspects of the practice
• Compete ownership of all the data sources, processing and reporting from a platform/business performance analysis perspective

What your day job looks like at Mindshare:

• Analysing patterns in data and evaluating business / brand requirements
• Custodian of all measurement related data, brand tracks, brand lift studies, household panel studies
• Collaborate with business teams to identify opportunities where data driven projects can add value.
• Drive various measurement studies: digital platform meta-analysis, business and mind measure evaluation.
• Take complete ownership of delivery of designated projects & work streams
• Committed to deliver error free and timely delivery of outputs to the associated clients

What you will need : 

Must have

• Minimum 6 year experience in data analytics (marketing) /quantitative research
• Demonstrated ability to build outcome based models and analysis
• Sound understanding of media mix modelling, statistical techniques (Regression analysis, Logistic regression analysis etc).
• Hands on experience in any statistical analysis software (SAS/ R/ Python etc)
• A good understanding of business performance metrics, brand track measurement, brand lift studies
• Understanding of tools like Kantar World Panel, BGS
• Exposure to leading techniques and tools in the areas of Research, Marketing, Brand Planning
• Ability to interact and relate with broad spectrum of people from different backgrounds.
• Good team player, Self-Motivated, Resourceful
• Excellent attention to detail and a commitment to data integrity
• Strong understanding & passion for brands and consumers
• Excellent presentation skills / interpersonal communication skills and confidence to deliver thoughts in a structured manner. 
• Exposure to media planning principles and strategy
• Familiarity with media landscape and terminologies
• Understanding of various media planning research tools IRS, BARC, TGI, GWI, , ComScore, FB Suite etc

Minimum qualifications: 

• MBA with engineering, statistics background.
• 8 + years in data analytics / quantitative research
• Keen interest in brands, marketing, consumer behaviour and media landscape

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.