The Senior Designer (Guidelines Specialist) will create detailed brand guidelines for major corporations, collaborating with design and production teams to develop clear and logical packaging and corporate guidelines. The role involves analyzing projects, preparing artwork, ensuring consistency, and managing guidelines to meet deadlines.
Job Overview:
In this role you will be creating brand guidelines for some of the world's biggest multi-nationals (both corporate and FMCG). You will be an integral part of the production and design teams, and you will create very detailed packaging and corporate guidelines for National, European or Worldwide use. Your input across both teams in terms of creating usable collateral that will work in all requested scenarios will be invaluable, so a can do, collaborative attitude is a must.
The Role:
- Provide expert advice to the design and artwork departments about which master elements of the new brands need to be prepared, art worked or retouched before work can commence on the guidelines.
- Systematically and logically analyse the projects, and advise on the most logical structure and content of guidelines.
- Understand which elements of the new brands need to be included, explained and detailed in the guidelines.
- Foresee, identify, discuss and solve any potential problems in relation to creating new brands.
- Manage the setting up of new guidelines, based on existing templates and guideline examples including the design and layout of individual pages.
- Ensure that all design examples within the guidelines are consistent and fully comply with all associated guidelines.
- Ensure that guidelines are clear, logical, comprehensive and easy to understand for any potential internal or external user.
- Be highly typographic and understand advanced typography principles.
- Liaise internally to discuss, manage and implement changes until final approval.
- Manage your deadlines.
Skills:
- You will be a senior artworker with solid knowledge of print processes and a detailed understanding of design systems.
- The role requires a minimum of 5 years experience in crafting detailed corporate guidelines, brand guidelines or annual reports.
- You must be a conceptual thinker and have a highly logical, systematic approach to your work.
- An eye for detail is essential and you must be highly precise.
- You must display excellent organisational and time management skills.
- A keen attention to detail and the ability to work independently managing multiple, concurrent projects.
- You will be self motivated and thrive in a deadline-driven and fast-paced environment.
- InDesign and Illustrator are essential, and experience in Photoshop would be advantageous.
- Have extensive branding and typographic experience.
#LI-DNI #LI-DNP
Top Skills
Illustrator
Indesign
Photoshop
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