The Senior Copywriter will create engaging web content, coordinate social media campaigns, and collaborate with teams to align marketing strategies.
The purpose of this role is to assist the team in their day to day duties and coordination of campaigns and initiatives
Job Description:
Key responsibilities:
- 1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives
e.g. best practice back link building, keyword utilization etc.
2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company
Facebook fan pages, forums etc.
4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction,
discussion and engagement.
5. Use etiquetteand ability to ‘sellwithoutselling’ online by delivering greatservice, great content&informationbut
linkingthroughto commercial transactionswhere relevant and appropriate.
6. Useof a toolkitto measure andmonitorsocial activity- determine what works,tweak andimprove
content, communications etc.
7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing
strategy is being delivered.
8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
9. Monitor and present relevant data, trends,successes, exceptions etc.
10.Usegreatwebetiquettetoensuretherightmessageisdeliveredthroughtherightchannelswithout offending or annoying anyone.
11.Deliverrealtimecontentwithinrelevantsocialspaceswhichdynamicallyengagestheaudience
12. Creative input on content, ideas on social media viral marketing
13. Work closely with the offline marketing and online marketing team as well asthe IT/web team to ensure coherent
delivery of activities aligned to strategic objectives.
14. Be enthusiastic but be responsible.
Location:
India - Maharashtra- Mumbai - Worli - Devchand House - Level 6Brand:
Dentsu CreativeTime Type:
Full timeContract Type:
PermanentTop Skills
Analytics Tools
Social Media
Web Copywriting
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