The Senior Content Writer will develop high-quality content for various formats that align with the buyer journey, including blogs, whitepapers, and case studies. Responsibilities include researching industry trends, collaborating with teams to craft targeted messaging, maintaining a consistent brand voice, managing content calendars, and optimizing performance metrics.
Job Title: Sr. Content Writer
Department: Growth Marketing
Division: Marketing
HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers.
We are seeking an experienced Senior Content Writer to develop compelling, high-quality content that showcases our market intelligence solutions and expertise. The ideal candidate will translate complex technology and data concepts into clear, engaging narratives that resonate with B2B technology buyers and marketing professionals.
What You'll Be Responsible For:
- Produce diverse content types across stages of buyer journey including website copy, blog posts, whitepapers, case studies, email campaigns, and sales collateral.
- Research industry trends and develop thought leadership content that positions HG Insights as an authority in revenue growth intelligence.
- Work closely with product marketing, demand generation, and sales teams to understand audience needs and develop targeted messaging.
- Create data-driven content that highlights the value of our revenue growth intelligence platform.
- Maintain consistent brand voice across all content while adapting tone for different channels and audience segments.
- Edit and proofread content to ensure accuracy, clarity, and adherence to style guidelines.
- Manage content calendar and meet production deadlines for multiple projects simultaneously.
- Track and optimize content consumption and click-through performance. Work cross-functionally to identify top content topics, keywords, placement, and promotion.
What You’ll Need:
- 5+ years of B2B content writing experience, preferably in technology, SaaS, or data analytics sectors
- Exceptional writing and editing skills with a portfolio demonstrating versatility across different content formats. Attention to detail is a must.
- Strong understanding of B2B marketing principles and content strategy.
- Ability to comprehend and communicate complex technological concepts to various audience levels.
- Experience with SEO best practices and data-driven content creation
- Bachelor's degree in Marketing, Communications, Journalism, English, or relevant field
- Excellent project management skills and attention to detail.
- Collaborative team player with strong communication skills.
Why Join HG Insights?
- Be part of a dynamic, fast-growing enterprise SaaS company.
- Work with an innovative team driving AI-powered revenue growth intelligence solutions.
- Enjoy career growth opportunities in a high-impact role.
- Competitive salary and comprehensive benefits package.
- Collaborate with global teams based in the USA and UK.
- Collaborative and innovative work environment.
- Opportunities for professional development and learning.
If you're passionate about partner marketing and looking to make an impact in a leading B2B SaaS company, we’d love to hear from you!
HG Insights is an equal opportunity employer and values diversity at all levels.
Top Skills
B2B Content Writing
Content Strategy
Project Management
Seo
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