Lead quantitative research initiatives to optimize promo strategies, deliver audience insights, and enhance channel performance while collaborating with multiple teams.
Key Responsibilities:
- Partner with the Programming Strategy & Insights team to optimize promo planning and FPC (Fixed Point Chart) strategies for key channel launches, including non-fiction shows and upcoming fiction shows.
- Lead quantitative research initiatives and data modeling to deliver actionable insights on audience behavior, content consumption, and market trends.
- Collaborate with Marketing, Programming, and Creative teams to translate insights into strategic recommendations that enhance viewership and show performance.
- Design and execute consumer research studies (primary & secondary) to evaluate show health, communication effectiveness, and channel perception.
- Develop dashboards, performance trackers, and post-launch analyses to support data-driven decision-making and continuous improvement.
- Provide thought leadership on evolving media trends and recommend strategies to strengthen the channel’s market position.
Skills & Attributes for Success
- Strong analytical and problem-solving skills with the ability to synthesize large data sets into clear insights and narratives.
- Expertise in TV audience measurement tools (e.g., BARC) and familiarity with digital and cross-platform analytics.
- Proficiency in data visualization, research design, and statistical interpretation.
- Strategic mindset with an understanding of content, marketing, and audience dynamics in the Marathi entertainment ecosystem.
- Excellent communication and stakeholder management skills with the ability to influence through data-driven storytelling.
- Ability to thrive in a fast-paced, high-stakes environment and manage multiple projects simultaneously.
Preferred Education & Experience
- Postgraduate degree in Media Management, Marketing, Statistics, or related field.
- 7–10 years of experience in Media Research, Strategy, or Consumer Insights, preferably within a broadcast or entertainment network.
- Hands-on experience in handling large-scale research projects and translating insights into programming or marketing strategies.
- Proficient with Marathi Language
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Barc
Data Visualization
Statistical Software
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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