Product Manager, Marketing Technology - Brand, Social and Advertising
Strategic, data-driven, and customer-focused Product Manager of Marketing Technology that will spearhead the evolution and optimization of our MarTech ecosystem. This pivotal role involves aligning marketing technologies with overarching business objectives, enhancing marketing efficiency, and fostering data-informed decision-making throughout the organization. You will collaborate closely with marketing, IT and external partners to drive innovation and maximize the return on investment in our MarTech initiatives. You will translate those initiatives into key projects and work with the rest of the marketing technology team to implement. This role has a focus on brand, social and advertising tech including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Integrate, Qualtrics, Datorama and ContentSquare.
What will you do:
Engage with stakeholders to elicit business requirements and translate them into well-defined and actionable product plans and roadmaps.
Help evaluate and select appropriate MarTech solutions, and cultivate vendor relationships.
Establish and monitor key performance indicators (KPIs) to rigorously assess the effectiveness of our marketing technology endeavors.
Ensure that all marketing tools adhere to relevant data privacy regulations, such as GDPR and CCPA.
Maintain a thorough understanding of the latest trends, tools, and best practices within the MarTech landscape, and provide insightful recommendations for potential innovation.
Serve as a trusted strategic advisor to marketing and business stakeholders on technology-related decisions and their potential business ramifications.
Collaborate effectively with product owners, delivery teams, engineering, and data teams to guarantee the smooth implementation, scalability, and optimal performance of all marketing technology systems.
Work with data architects and engineers on integration projects.
What will you bring:
Demonstrable experience in product management, marketing technology, or a closely related domain.
A strong grasp of marketing operations, digital marketing principles, and the contemporary MarTech stack, with familiarity with platforms such as Salesforce, Adobe, Marketo
Technical aptitude, with the ability to collaborate effectively with engineers and data scientists on APIs, integrations, and data pipelines.
Ability to manage intricate projects involving diverse stakeholder groups.
Analytical and problem-solving abilities, coupled with a strong data-centric approach.
Outstanding communication and interpersonal skills, including the capacity to influence and collaborate with cross-functional teams.
Familiarity with regulations and best practices concerning customer data privacy and compliance.
About Red Hat
Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.
Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.
Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
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