Senior Associate Marketing Specialist

Key Roles and Responsibilities: 

• Assist with the coordination of and the development and execution of marketing campaigns 

• Work closely with the Marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets 

• Help with the development and maintenance of the marketing activity calendar and supporting information 

• Assist with ensuring that marketing activities align, overlaps are minimized and that these activities are communicated as outlined by the marketing calendar 

• Help the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics 

• Assist with the creation of targeted demand generation programmes that are unique, relevant and executable by the assigned business units within NTT 

• Work closely with relevant stakeholders, to help with the tracking and measurement of the success of these demand generation programmes 

• Assist the execution of programmes such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals. 

• Help with the coordination of internal and external communications forums 

• Assist with the coordination, monitoring and management of information load being distributed to marketing and communications teams 

• Work with internal teams and external suppliers to ensure the delivery of efficient service 

• Help with the delivery of content, tools and materials for internal and external communications. 

• Participate in and assist with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners 

• Collaborate with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications 

• Help with ensuring that all marketing activities related to sales enablement are obtained via the existing and recommended or relevant channels 

• Help with the creation and co-ordination of programmes that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas 

• Assist with the implementation of relationship activities such as increasing executive contact and marketing NTT back to partners 

• Support the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content 

• Help with the development of case studies on key projects, and clients that help drive credibility and interest in NTT services 

Knowledge, Skills and Attributes: 

• Knowledge and understanding of all relevant industry standards 

• Knowledge and understanding of best practices for marketing 

• Good communication skills, including the ability to be influential and persuasive with stakeholders 

• Ability to interact with a variety of internal team members at different levels in the organisation 

• Display the required level of integrity 

• Solid presentation skills 

• Sound understanding of the features and benefit of the company's products and services 

• Understanding how databases are utilised in effective marketing 

• Display the required level of detail consciousness by closely monitoring work progress in order to produce the required results 

• Awareness of data privacy and compliance as they relate to marketing activities 

• Knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations 

• Understanding of conversion rate optimisation (CRO) principles and tools to improve website and landing page conversions 

Academic Qualifications and Certifications: 

• Master's degree or equivalent in Marketing Management 

Required Experience: 

• Moderate level of experience in a product marketing role preferably in the high-tech industry. (Min. 3-4 years) 

• At least 3-4 years of experience in Marketing event management. 

• At least 3-4 years of experience with a solid background in all aspects of marketing 

• At least 4-5 years work experience as a Marketing Specialist 

• Moderate level of experience with marketing service delivery software 

• Moderate level of experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365 

Additional Job Description –  

Knowledge and application: 

• Applies learned techniques, as well as company policies and procedures to resolve a variety of issues. 

Problem solving: 

• Works on problems of moderate scope, often varied and nonroutine where analysis requires a review of a variety of factors. 

• Focuses on providing standard professional advice and creating initial analysis for review. 

Interaction: 

• Builds productive internal/external working relationships to resolve mutual problems by collaborating on procedures or transactions. 

Impact: 

• Work mainly impacts impacts long term team performance and goals. 

• Supports the achievement of goals through own personal effort, assessing own progress. 

Accountability: 

• Exercises most of own judgement and is responsible for meeting own targets, normally receiving little instruction on day-to-day work, general instructions on new assignments. 

• Manages own impact on cost and profitability. 

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