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Develop retail sales capability plans, manage trade marketing strategies, monitor KPI performance, and improve ecommerce capabilities for regional markets.
Job Description
Responsible for developing Retail sales capabilities plans to deploy in the markets. Leads perfect store, trade marketing strategy and excellence/incentives programs for internal and external teams. Influences local teams to accomplish regional strategies and KPIs, standardize execution across the region.
- Control and monitoring by KPIs with the correlation between indicators such as product availability, share of shelf, extra spaces, sellout.
- Standardize DGMP targets and accomplishment for the markets.
- Elevate our ecommerce performance through capabilities, tools and quarterly plans.
- Develop trade marketing Q plans to secure brilliant basics for the region.
- Brands toolkits development with Marketing teams.
- Deploy materials by retail environment for the region.
- Develop and deploy distributor excellence program.
- Follow up KPIs with commercial internal and external teams.
- Secure monthly/annual targets by market.
- Develop incentive programs for external and internal teams: sales force, field sales force, etc.
- Cascade programs for local market proper execution.
Knowledge & Experience
- University degree in a career related with Business Administration, Marketing or finance.
- 5+ years of experience managing regional strategy in Trade Marketing, Commercial or similar in consumer goods companies.
- Field sales force knowledge
- Data analysis
- Perfect store expertise
- Ecommerce and retail expertise
- English Intermediate / advanced
- South America / Andean region market knowledge (plus)
Location(s)
Santiago, Chile
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Data Analysis
Ecommerce Tools
Kraft Heinz Mumbai, Maharashtra, IND Office
102 We Work Spectrum Tower, 307, Rajan Pada, Mindspace, Chincholi Bunder Road, Mumbai, India, Malad West-400064
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
