Job Description
ABOUT THIS JOB
We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.
RESPONSIBILITIES
- Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services; media, telecom & technology, energy, etc.)
- Reporting to a project lead, you will be responsible for the successful execution of customized qualitative studies, including project costing, questionnaire design, project management and execution, analysis and report writing.
Client Management
- Managing clients and their respective projects from beginning to end, including making actionable recommendations to support key business objectives Consistently exceeding client expectations from project inception through completion
Project Management
- Successfully manage multiple projects simultaneously, all in different design/analysis stages
- Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner
- Coordinating project task activities between your project team and internal support/operations team(s)
- Consulting (Questionnaire Design, Analysis, Reporting & Writing)
- Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
- Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives
- Synthesis and communication of both primary and secondary research findings into actionable insights according to the client’s objectives
- Full reporting and analysis (via PowerPoint): Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
- Provide "in office" research, administrative and operational support to senior staff
- Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request, accuracy and correctness.
A LITTLE BIT ABOUT YOU
- Experience in Automotive / Service / FMCG/Tech
- Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews and ethnographic research would be preferred.
- Strong Client Focus and Proactiveness
- Strong interpersonal skills
- Very Good Influencing & Persuading Skills
- Has experience of developing and managing client relationships.
- Expert knowledge of research techniques and methodologies
- Keen observer and takes interest in macro cultural shifts and trends.
- Any published thought leadership paper would be an added advantage.
Qualifications
- MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing
- 6 months to 1 years’ experience in Qualitative Consumer Insights role
- Working knowledge of statistics and multivariate analysis
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
