The role involves leading regional product marketing strategy, executing go-to-market strategies, and driving commercial impact through data-driven decisions and collaboration with cross-functional teams.
About Match Group
At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person.
The Role:
This role leads regional product marketing strategy and execution, sitting at the intersection of marketing, brand, product, CRM, and business analytics.
Beyond go-to-market execution, this role carries strong commercial ownership. You will be responsible not only for launching and positioning features, but for deeply understanding the business impact across adoption, retention, monetization, and engagement metrics. The ideal candidate combines strong brand intuition with rigorous analytical thinking using data to shape strategy, influence roadmap decisions, and drive measurable growth outcomes.
This is a multi-brand, multi-geography role requiring the ability to think globally while executing locally. You will translate global product priorities into market-relevant narratives and strategies while maintaining a sharp view on regional business performance, cohort behavior, and lifecycle trends.
Success in this role hinges on the ability to influence the entire user journey from feature launch to sustained engagement with clear measurement frameworks, structured experimentation, and ongoing optimization grounded in business analytics.
In this role you will:
- Own go-to-market strategy to drive new feature adoption, partnering with brand, product, and creative teams to develop feature positioning, naming, and messaging.
- Drive commercial impact by defining success metrics across acquisition, activation, engagement, retention, and monetization — ensuring marketing efforts are tied to measurable business outcomes.
- Partner closely with CRM and lifecycle teams to design engagement programs that improve feature adoption, reduce churn, and increase LTV using cohort-based and funnel analysis.
- Leverage business analytics to identify growth opportunities, user drop-off points, and behavioral patterns — translating insights into clear marketing and product actions.
- Build structured measurement frameworks and reporting cadences to track feature performance, campaign ROI, and lifecycle effectiveness.
- Collaborate with global and regional PMM, CRM, product growth, and insights teams to influence roadmap prioritization based on user data and market performance.
- Act as the voice of the consumer and business steward — balancing brand ambition with product realities and revenue goals.
- Elevate the in-app experience by identifying moments where brand storytelling can drive stronger engagement and commercial outcomes.
- Establish processes that improve cross-functional alignment while ensuring accountability through clearly defined KPIs and performance dashboards.
What you’ll need:
- 5–7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies.
- Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams.
- Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces.
- Ability to distill insights from data and user research to influence product direction and marketing strategy.
- Experience working with creative, product, and brand teams to bring narratives to life in-app.
- Excellent project management skills with the ability to juggle multiple priorities and stakeholders across regions and time zones.
- Comfort operating in a global matrixed organization and influencing without direct authority.
Top Skills
Business Analytics
CRM
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