Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System which makes everything possible.
We are looking for a Product Marketing Manager to join our Equipment Services (EQS) Marketing team. In this role, you will develop and execute targeted marketing growth strategies for our OptiRun Services Parts and Upgrades Portfolio. This position is based in Bangalore, India, and will report to our EQS Global Product Marketing Director.
What you will do:
- Marketing plan: Develop and execute a yearly marketing growth plan for spare parts and upgrades with a strong focus on eCommerce expansion for the EQS Business unit.
- Segment-specific campaigns: Design and execute omnichannel awareness and lead generation campaigns to drive funnel additions and wins.
- Content & sales enablement: Partner with product management, sales, creative agencies, and Marcom to develop persona-driven content, including sales tools, case studies, and digital assets that support the buyer’s journey.
- Cross-functional collaboration: Align with product management, sales, central and regional marketing teams to ensure accurate data and visibility into the installed base. Act as the services e-commerce subject matter expert for service NPIs. Lead PSPs (Problem Solving Projects) when necessary to optimize performance and results.
- Market insights & competitive analysis: Gather customer insights (VOC), track industry trends, and analyze the competitive landscape to adjust marketing strategies and product positioning.
Who you are:
- Bachelor’s degree in marketing, Business, or a related field (MBA preferred).
- 5 years’ experience in marketing/ service product management/ marketing communications with a strong understanding of service offerings such as contracts, qualifications, operator training, spare parts, remote monitoring, and eCommerce catalog expansion.
- Demonstrated experience in building and executing lead generation and awareness initiatives
- Demonstrated experience in building content/ creative concepts per buyers’ journey
- Experienced and confident in managing marketing projects (eCommerce catalog, NPIs, customer VOC, etc.)
It would be a plus if you also possess previous experience in:
- Familiar with Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP.
- Prior experience with Service Max, Sales Force and Google Analytics
- Able to communicate clearly and effectively with all levels of stakeholder
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
We look forward to your application. For more information, visit www.danaher.com.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
