Develops AI-focused product narratives, positioning, messaging, thought leadership, and external content for global markets. Simplifies technical platform capabilities for business audiences, supports conferences and industry visibility, creates sales enablement assets, and aligns storytelling with go-to-market priorities. The role focuses on AdTech, programmatic advertising, DSP platforms, global market adaptation, and collaboration with internal teams, agencies, and external partners.
About the Role
We are looking for a Product Marketing Manager who can help us shape how our platform is
understood across global markets.
This role is ideal for someone who enjoys turning complex ideas into clear narratives and wants
to work at the intersection of AI, AdTech, and programmatic platforms.
You will play a key role in building our external voice through thought leadership, content, and
market-facing storytelling. You will also contribute to the platform's positioning within the DSP
and programmatic ecosystem.
This is a hands-on role with high ownership and visibility.
Requirements
Key Responsibilities
AI Narrative and Thought Leadership
Translate AI-led product capabilities into clear and compelling narratives for external
audiences
Write and publish content such as articles, point of views, and insights across industry
platforms and media
Support participation in conferences, panels, and thought leadership opportunities
Ensure consistent communication of AI innovation across all external touchpoints
Product Positioning and Messaging
Support the development of product messaging and positioning frameworks
Simplify technical capabilities into benefits that are easy to understand for business
audiences
Contribute to positioning the platform within the programmatic and DSP ecosystem
Content Creation and Distribution
Build and manage a steady pipeline of content, including case studies, insights, and
market narratives
Ensure content is distributed effectively across relevant channels and platforms
Work with internal stakeholders and external partners to scale content production
Global Market Exposure and Insights
Work on marketing initiatives across global markets, including but not limited to SEA,
MENA, LATAM, UK, US or similar regions
Understand regional nuances in messaging, buyer behaviour, and ecosystem dynamics
Adapt narratives and content for different markets without losing consistency
Sales and GTM Enablement
Create sales-facing assets such as pitch decks, explainers, and proof points
Support the sales team with clear and consistent storytelling
Align marketing narratives with go-to-market priorities
External Agency and Partner Collaboration
Work with external agencies for content, PR, or marketing initiatives when required
Ensure quality, consistency, and alignment with internal strategy
Must Have Requirements
3 to 5 years of experience in Product Marketing, Content Marketing, or Growth Marketing
Mandatory experience working on global markets such as SEA, MENA, LATAM, or similar
Prior experience in AdTech, Martech, SaaS, or digital advertising ecosystem preferred
Strong writing and storytelling skills with experience creating external-facing content
Ability to simplify complex technical concepts into clear and engaging narratives
Exposure to programmatic advertising or DSP platforms is highly preferred
Good to Have
Experience contributing to thought leadership content or industry publications
Exposure to AI or data-driven products
Experience working with cross-functional teams including product, sales, and marketing
Benefits
Consistent output of high-quality thought leadership content focused on AI and platform
capabilities
Improved clarity and consistency in product messaging across channels
Stronger visibility in global industry conversations and platforms
Effective support to sales and GTM teams through clear narratives and content
Contribution to positioning the platform within the global programmatic ecosystem
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