Aera Technology is the Decision Intelligence company. We deliver innovation and services that enable enterprises to operate sustainably, intelligently, and efficiently. Our platform, Aera Decision Cloud™, integrates with your existing systems to digitize, augment, and automate decisions in real-time. Aera helps enterprises around the world transform decision-making – delivering millions of recommendations that have resulted in significant revenue gains and cost savings for some of the world’s best-known brands.
Aera is seeking a Product Marketing Manager with expertise in supply chain management and deep industry knowledge in CPG or Pharma. In this role, you'll craft compelling narratives, create engaging demo content, and connect directly with supply chain leaders to demonstrate how Aera's Decision Intelligence transforms operational efficiency.
Responsibilities
- Define and execute product marketing strategies tailored to supply chain leaders in CPG and Pharma industries.
- Develop product positioning and value propositions that resonate with supply chain and IT executives, emphasizing operational impact.
- Create content that highlights supply chain optimization, from inventory management to transportation and demand forecasting.
- Collaborate with marketing teams to develop industry-specific case studies, whitepapers, and demo scripts.
- Produce demo narratives showcasing the impact of Decision Intelligence on supply chain challenges in CPG and Pharma.
- Develop competitive guides to position Aera against other supply chain optimization tools.
- Align with Product Management to plan product launches that address supply chain-specific needs.
- Provide market insights to develop targeted campaigns for CPG and Pharma sectors.
Success Metrics:
- Product revenue performance (vs. target)
- Win/loss rates
- Product pipeline, forecast
- Number of customer references secured
- Sales adoption of enablement materials
About You
- Must have 8+ years of Industry Expertise: Strong understanding of supply chain processes, challenges, and opportunities, with specific knowledge of CPG and Pharma industries.
- Strategic Positioning: Proven ability to craft value propositions and messaging that resonate with supply chain leaders, IT decision-makers, and business executives.
- Storytelling Mastery: Experience in translating operational complexities into clear, compelling narratives that highlight the impact of Decision Intelligence.
- Content Creation: Superior skills in developing a variety of content, including whitepapers, demo narratives, case studies, and presentations tailored to the supply chain domain.
- Collaborative Mindset: Ability to work seamlessly with cross-functional teams such as Product Management, Sales, and Marketing to align strategies and achieve shared goals.
- Analytical and Research Skills: Ability to conduct market, competitor, and customer research to gather insights and identify opportunities within the supply chain space.
- Campaign Development: Expertise in planning and executing targeted marketing campaigns for CPG and Pharma industries, focusing on demand creation and reputation building.
- Sales Enablement: Experience in creating sales tools like value proposition templates, competitive analysis, and discovery questions to support sales teams.
- Customer-Centricity: Empathy for supply chain leaders, ensuring messaging addresses their specific needs, challenges, and goals.
- Technical Understanding: Familiarity with enterprise applications and digital solutions in supply chain optimization, inventory management, and demand forecasting.
- Adaptability and Innovation: Creative thinker capable of finding innovative ways to position Aera’s solutions in competitive markets.
- Educational Background: MBA or a degree in supply chain management, engineering, or applied sciences preferred. 8+ years of experience in product marketing or supply chain roles required..
If you share our passion for building a sustainable, intelligent, and efficient world, you’re in the right place. Established in 2017 and headquartered in Mountain View, California, we're a series D start-up, with teams in Mountain View, San Francisco (California), Bucharest and Cluj-Napoca (Romania), Paris (France), Munich (Germany), London (UK), Pune (India), and Sydney (Australia). So join us, and let’s build this!
Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Benefits Summary
At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You’ll find comprehensive medical, Group Medical Insurance, Term Insurance, Accidental Insurance, paid time off, Maternity leave, and much more. We offer unlimited access to online professional courses for both professional and personal development, coupled with people manager development programs. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work-life balance. When you’re working from the office, you’ll also have access to a fully-stocked kitchen with a selection of snacks and beverages.
