Product Manager – Systems & Candidate Services

Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. Our mission is to help more people to hear.

Job Overview:

Develop and implement marketing activities in South Asia which drives and increases awareness, consumer demand, market share and professional recommendations for Cochlear’s technologies. The position will be responsible in growing the hearing implant market and retaining market leadership, two of our four strategic pillars.

Key Responsibilities include:

· Demand Generation

· Product Management

· Marketing Communication

· Event Management

Accountabilities:

Accountability 1: Demand Generation

· Develop & execute the DTC (Direct to customer) strategy for candidates

· Drive demand generation from candidates through raising awareness and using various on-ground activities

· Work closely with the field team to drive the demand generation activities and managing leads on SFHC

· Build a system/process flow to manage this process effectively

· Candidate funnel management on SFHC

· Map the entire candidate journey and develop appropriate strategies to improve their experience and shorten the decision-making cycle

· Work closely with the field team in identifying and establishing new clinicians to build the CI infrastructure for the country

Accountability 2: Product Management

· Project manage the introduction of new products and obsolescence of older products (cochlear implant systems)

· Work with APAC Marketing, South Asia Finance, Clinical and other cross-functional teams to develop appropriate product pricing, configuration and positioning

· Develop & execute new product launch plans for both internal and external stakeholders

· Develop launch content modules for internal team and clinicians and drive its adoption by working closely with the field team

· Drive consumer (candidate) awareness of new product offering

· Ensure that the field team is enabled with all the information and tools required for effective selling of our products through regular internal training sessions

· Have an in-depth understanding of our competitors, their products and USP and equip our sales team on competitive rebuttal

Accountability 3: Marketing Communication

· Work closely with the local Marcom person and APAC Marketing on marketing campaigns focused on candidates (Ex: Early intervention, Newborn Hearing Screening etc)

· Co-ordinate the development of regional marketing collateral by reviewing and ensure relevance of message and content along with the local Marcom person and clinical team

· Review and develop communications to support local events and activities

· Support Marketing Communication plan and initiatives across the geography, in coordination with local agencies & vendors and ensure availability of marketing collateral for all clinics

· Ensure availability of appropriate marketing materials across all touchpoints (digital, social, in-clinic, for events etc)

Accountability 4: Event Management

· Plan, organize, execute and manage events including tradeshow, customer and partner events, industry events and other corporate events, ensuring high profile of Cochlear

· Work with practice areas to develop and manage content, speakers and supporting materials along with the clinical team

· Organize and plan educational programmes to drive awareness and consumer demand

· Coordinate with the internal team / external suppliers for logistics needs for launches, conferences, etc

· Manage inventory of marketing communication material and merchandise, updating database, videos, image libraries, monitoring stock levels, re-printing collateral, ordering, storage, maintaining collateral lists and records with respect to candidates business

Team Role (Individual Contributor)

· Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others

· Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking

· Follow relevant quality procedures to deliver quality products and services and identify and support the implementation of continuous improvement

· Contribute ideas on systems and process methods to improve deliverables

· Work safely, complying with all safety procedures, rules and instructions; and reporting workplace hazards, incidents or injuries to manager

Key Incumbent requirements:

· Exceptional written and verbal communication skills

· Ability to effectively work under tight deadlines and manage multiple projects independently

· Demonstrated ability to create and deliver attention-grabbing marketing assets

· Adept at negotiation and persuasion

· Process-driven, think scale, and rely on data to make decisions

· Strong organization & time-management skills, experience in managing creatively led projects

· Successful working in a team or working independently as self-starter who uses initiative and is willing to assist with problem solving, flexible & patient, pro-active & motivated

· Obsession for understanding and serving the customers by listening to and empathising with them

· Drive for continuous improvement

Minimum requirements:

· Bachelor’s degree in engineering/science and MBA (Marketing) from a premier institute

· 8+ years of experience in an MNC with consumer marketing or B2C marketing experience

· Willingness to travel up to 2 weeks a month for field work in the country

· Ability to leverage customer insights and market trends into marketing programs

· Marketing experience in a health, consumer/retail or technology environment will be an added advantage

· 2 to 3 years of experience in Sales function will be an added advantage

Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.

If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.

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How we recognise your contribution

We want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential.