52% of the world can’t access essential healthcare: we’re a business that does something about it. Join us.
We focus on access to health products and services in emerging markets through a three-part model; focusing on collecting insights on community’s health needs, running targeted health campaigns (education, screening, etc.) and managing the distribution of a range of essential medicines and health products.
Why work with us? We are challenging established business norms, with a new value proposition to build a socially minded business model for half the planet. You get to be creative, move fast, own truly important things, grow, learn, and help people. We’re not a charity; we are redesigning how affordable healthcare is delivered through truly innovative business and service delivery models.
We already work with over half of the world’s largest pharmaceutical companies and have footholds in markets across Southeast Asia, India and Africa. We will be expanding rapidly over the next year and entering a number of new regions and markets.
Product Manager – Maxima (Gynaecology)
Who are we looking for?
Title: Product Manager – Maxima (Gynaecology)
Arrangement: Full-time
Location: Mumbai, India
Reporting to: Group Product Manager, India
Company Link: www.reach52.com
Role Overview
reach52 is a multinational pharmaceutical company, affiliated with reach52 Pte. Ltd., Singapore, with an expanding footprint in India, marketing established brands such as Bioclavid, Soraton, Dibiglim, Secef, and Xorimax. The Product Manager for Maxima will drive brand strategy, execution, and new product growth within the Gynecology segment, working closely with the Maxima field force, Sales, Supply Chain, and Group Operations to build strong, sustainable brand performance.
Key Responsibilities
Brand Strategy & Marketing
- Own brand strategy, positioning, and marketing plans for gynecology portfolio brands under Maxima
- Develop promotional campaigns, detailing aids, and marketing collateral aligned to therapy area needs
- Track brand performance, market share, and competitor activity within the gynecology segment
Field Force Enablement
- Partner with the Maxima field force team to align territory-level execution with brand strategy
- Design and deliver product training and launch readiness programs for field teams
- Support KOL engagement and CME/scientific activities in the gynecology therapy area
Cross-functional Coordination
- Work with Sales, Supply Chain, and Regulatory teams on demand forecasting, launches, and stock planning
- Coordinate with external creative and media agencies for campaign execution
- Liaise with Group Operations and Finance on budget planning and spend tracking
New Product & Market Development
- Support evaluation and launch of new products within the gynecology and related therapy areas
- Conduct market research and identify white-space opportunities within the gynecology segment
- Monitor regulatory and market trends impacting gynecology portfolio brands
Qualifications & Experience
- B.Pharm/B.Sc + MBA/PGDM (Marketing)
- 2 to 7 years of pharmaceutical marketing experience in India
- Gynaecology therapy area experience is mandatory
- Experience in the Cardio-Diabetic segment is an added advantage
- Strong analytical, cross-functional collaboration, and communication skills
