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WPP

Principal Partner - Digital

Posted 7 Days Ago
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In-Office
Mumbai, Maharashtra
Senior level
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In-Office
Mumbai, Maharashtra
Senior level
Lead the digital planning portfolio, guide planners, manage client media KPIs, and ensure campaign optimization and reporting.
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About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
Role Summary and Impact 
Lead the Digital planning portfolio for our clients, strategically guiding a team to achieve client media KPIs. 
   
Reporting of the role 
Reports to the VP for the business. 
   
3 best things about the job: 
  • Become a recognized category expert, leading strategic conversations across various platforms. 
  • Grow your leadership style within an agency committed to nurturing talent. 
  • Evangelize Tech innovation to build efficiencies 
Measures of success 
In three months:      
  • Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client 
  • Introduce digital channelsacross media and get the ‘optimum’ performance media mix across existing clients 
  • Lead the team of planners 
In six months:      
  • Learn about effectively pitching 360digital productsto clients 
  • Worked with a diverse team of media buyers and planners across 360-degree media and beyond 
  • Be ready to lead and deliver reviews 
In 12 months:     
  • Emerged as a coveted champion and go-to person on digital marketing solutions 
  • Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners       
Responsibilities of the role: 
Media Planning & Strategy 
  • Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth 
  • Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client 
Client Success 
  • Understand client objectives, category/competitive trends for various product categories 
  • Ability to steer client review meetings on regular basis 
  • Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations 
Manage Campaign Supervision Team 
  • Manage and supervise a team of campaign supervisors 
  • Must know platform nuances and details to lead a team of Supervisors efficiently 
  • Guide the team on regular basis for Optimization of campaigns 
  • Work with the Planning team delivering time to time reports, 
Campaign and business reporting 
  • Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time 
  • Have the foresight to tie back media delivery and reports with business objectives 
  • Work on automation of reports with the automation experts in GroupM 
Team Management 
  • Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. 
  • Develop and strike partnership deals with key publishers and large affiliates 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice for more information on how we process the information you provide. 

Top Skills

Automation Tools
Content Marketing
Digital Media

WPP Mumbai, Maharashtra, IND Office

Chhatrapati Shivaji Maharaj International Airport Road, Mumbai, Maharashtra, India, 400099

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