Purpose of the Job
The Key Account Manager – Catering & QSR will win, develop and grow national and regional key accounts in Catering and QSR segments, increasing Red Bull availability, visibility and consumption across high-footfall food service environments including workplace, education, travel and quick-service restaurant channels.
Job DescriptionKey Responsibilities
1. Winning and Developing Catering and QSR Customers
- Identify, pitch, negotiate and close national and regional key accounts across catering, corporate food service, education catering, airport/travel food and QSR chains.
- Build relationships with head offices, franchise partners, procurement, category, operations and marketing stakeholders to drive listing, availability and execution.
- Develop joint business plans with key customers focused on distribution, menu entry, product offer, price and promotion, visibility and consumption activation
2. Activation and Consumption Growth
- Create and implement a national activation calendar for Catering and QSR accounts, aligned with key consumption occasions such as work, study, travel and meal occasions.
- Drive scalable consumer activation models including add-on offers, meal combos, menu activation, staff competitions and account-specific marketing integrations.
- Leverage Red Bull assets and events with strategic partners to create win - win consumer engagement and build long-term customer partnerships.
3. Execution of Hi5 and Commercial Standards
- Coordinate with local On-Premise teams and field sales to execute contract elements at outlet level, including product listing, perfect serve, perfect visibility, coolers, menu entry and consumption activation.
- Support category management projects in catering and QSR accounts to improve beverage assortment, placement and shopper conversion.
4. Customer Care and Business Reviews
- Track execution quality across key accounts and address deviations through regular reviews with customer stakeholders and internal teams.
- Conduct regular business reviews with key accounts covering performance, distribution, activation, visibility, spends and future opportunities.
- Engage key stakeholders through Red Bull experiences, local and national events, and relevant industry platforms.
- Maintain strong internal alignment with Marketing, Finance, Operations and regional teams to ensure speed, compliance and execution discipline.
Education and Qualifications
- Graduate, MBA or equivalent business qualification preferred Experience
- 3-5 years of relevant experience in HoReCa, Catering, QSR, Food Service, Key Accounts or National Accounts.
- 8-10 years overall sales experience, preferably with exposure to beverage, FMCG, food service or hospitality accounts.
Knowledge and Skills
- Strong negotiation and stakeholder management skills.
- Experience in contract closure, customer planning and outlet-level implementation.
- Understanding of Catering, QSR and HoReCa operating models, including franchise structures, procurement and menu management.
- Ability to translate national agreements into execution standards across regions and outlets.
- Strong presentation, analytical and cross-functional collaboration skills.
- Basic knowledge of P&L, trade spends, customer investment and volume planning.
The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html
