- Specify products, solutions, and services with key consultants, end users, and identified projects.
• Drive early engagement to improve project specification opportunities and increase conversion into business wins.
• Validate the feasibility of technical solutions proposed by the sales team to customers.
• Ensure proposed solutions deliver optimal value for both the customer and the organization.
• Support the sales team with technical guidance during customer engagements and project discussions.
• Ensure technical solutions are compliant with customer specifications, standards, and project requirements.
• Collaborate with internal and external stakeholders to align proposed solutions with customer expectations.
• Quantify and prioritize target segments.
• Define segment-specific approaches, tools, and go-to-market strategies.
• Analyze routes to market and support implementation planning.
• Coordinate customer and market visits along with sales teams for segment approach execution.
• Deploy product marketing tools within the sales teams in alignment with the Product Marketing Group.
• Train sales teams on products, solutions, and value propositions to improve effectiveness.
• Develop localized sales tools, technical comparison sheets, white papers, and case studies.
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