PLG Frontend Engineer (Senior-Level, Remote)

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our platform to make Lucidya fully self-serve. This means enabling users to onboard faster, discover value quickly, and adopt features with minimal friction.

The PLG squad is at the heart of this mission, building onboarding journeys, trial-to-paid conversions, in-app growth loops, and delightful user experiences that accelerate adoption and long-term success.

Joining this team means you’ll not only work on high-impact, customer-facing projects, but also see your contributions directly fuel Lucidya’s growth, innovation, and global expansion

We’re seeking a Senior Frontend Engineer to drives the face of Lucidya Light - crafting intuitive, frictionless experiences that transform first-time users into loyal advocates.

As a Senior Frontend Engineer, you will:

• Own the frontend strategy, architecture, and execution for PLG initiatives.
• Build and lead a high-performing frontend team.
• Deliver world-class onboarding, activation, and conversion flows that directly shape Lucidya’s adoption and growth.

You’ll collaborate closely with Product, Design, Growth, and Backend teams, ensuring the product is scalable, intuitive, and optimized for rapid experimentation.Key Responsibilities

Frontend Leadership & Vision

• Define and drive the frontend technical vision and roadmap for Lucidya Light.
• Champion PLG best practices: self-serve onboarding, guided tours, frictionless sign-ups.
• Architect scalable, modular, and maintainable systems with ReactJS, Redux, MUI, and modern web technologies.

Execution & Delivery

• Lead development of customer-facing experiences: onboarding flows, dashboards, freemium-to-paid upgrade journeys, and growth experiments.
• Ensure pixel-perfect design, high performance, and cross-browser/device compatibility.
• Own the end-to-end quality of deliverables with modern testing frameworks (Jest, RTL, Cypress).

Team Building & Mentorship

• Recruit, mentor, and grow a world-class frontend team.
• Establish engineering standards, CI/CD pipelines, and review processes.
• Foster a culture of experimentation, innovation, and continuous learning.

Cross-Functional Collaboration

• Partner with Product & Growth teams to build PLG funnels (signup → activation → conversion → expansion).
• Collaborate with Backend teams to ensure efficient, secure integrations.
• Work with Data teams to track adoption, usage patterns, and conversion metrics.

Innovation & Growth

• Stay ahead of trends in SaaS UX, PLG, and frontend engineering.
• Introduce tools and frameworks to improve developer velocity and customer experience.
• Contribute to Lucidya’s IPO-readiness and global scalability initiatives.

• Education & Experience
• Bachelor’s/Master’s in Computer Science, Engineering, or equivalent.
• 8+ years in frontend development, with 2+ years in technical leadership.
• Proven track record of shipping B2B SaaS products, ideally in PLG contexts.
• Technical Expertise
• Advanced JavaScript (ES6+), TypeScript, ReactJS, Redux, React Query, MUI.
• Strong grasp of frontend architecture, state management, component-driven design.
• Experience with A/B testing, feature flags, analytics instrumentation.
• Familiarity with real-time apps (WebSockets, Kafka/RabbitMQ) and secure APIs.
• Skilled in CI/CD pipelines, Git workflows, and Agile/Scrum.
• Leadership & Mindset
• Ability to scale and mentor teams in a fast-paced environment.
• Customer-first mindset with a passion for building delightful, high-performing user experiences.
• Strong collaboration skills with Product, Design, and Growth peers.
• Strategic thinker with a bias for action and experimentation.

• 🚀 Own the frontend strategy of a high-growth SaaS product with global ambitions.
• 🎯 Lead and mentor a talented team shaping the next generation of PLG-driven engineers.
• 🌍 Work at the intersection of Product, Growth, and Engineering, influencing strategy at scale.
• 💡 Competitive salary, ESOPs, and a chance to leave your mark on Lucidya’s IPO journey.

👉 Ready to build the future of product-led growth at Lucidya? Apply now and join our PLG squad.