A bit about us
GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.
Position: Program Coordinator
Location: Gurugram / India / Remote
*Willing to work in night Shift from 6.30 PM - 4:00 AM IST (US EST time)**
A bit about you
We’re seeking a Platform Coordinator with at least 1 - 2 years of client and campaign management experience in Ad Tech/Digital Advertising to join our Platform team. The Platform Coordinator plays a key role in supporting GroundTruth’s business objectives by wearing multiple hats: product expert, campaign manager, data analyst, campaign optimizer, and cross-functional collaborator. A successful candidate will demonstrate meticulous attention to detail, a strong communication ability, and an eagerness to learn and grow in a dynamic environment.
If you’re a digital advertising enthusiast with relevant technical account management experience, we invite you to join our Platform Specialist team at GroundTruth.
You will:
- Collaborate with Platform Specialists and Team Leads to execute campaigns and projects.
- Partner with peers to manage clients’ backend requirements, overcome daily challenges, and foster growth.
- Support customer communication and always ensure a clear and professional tone.
- Handle technical and operational tasks set by managers and senior staff.
- Provide campaign management and optimization support, ensuring KPIs are met or exceeded.
- Debug trafficking tags such as 1x1 pixels, JavaScript, VAST, Flashtalking, and DoubleClick.
- Monitor hybrid campaigns and ensure full delivery.
- Handle custom ad-hoc requests and reporting needs.
- Traffic and create new campaigns using Groundtruth's Ads Manager platform
- Track, measure, and analyze the performance of multiple campaigns simultaneously, leveraging data analytics to optimize results.
- Act as the first point of contact for technical guidance, campaign setup, and training requests.
- Review pacing reports and offer actionable recommendations to enhance campaign performance.
- Proactively identify opportunities for process improvements during cross-functional collaboration.
- Track and resolve Zendesk Requests
You have:
This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.
- 1 - 2 year of relevant experience in digital media, performance marketing, account management, or a similar role.
- A bachelor’s degree or equivalent experience. Master’s degree ideal but not required.
- Experience trafficking campaigns and managing ad operations.
- A passion for technology with a deep understanding of the mobile and digital advertising landscape.
- Strong organizational and planning skills, with an ability to meet deadlines and exceed expectations.
- Proficiency in Office Suite, particularly Excel and PowerPoint/Keynote.
You are:
- 1 - 2 year of relevant experience in digital media, performance marketing, account management, or a similar role.
- A bachelor’s degree or equivalent experience. Master’s degree ideal but not required.
- Experience trafficking campaigns and managing ad operations.
- A passion for technology with a deep understanding of the mobile and digital advertising landscape.
- Strong organizational and planning skills, with an ability to meet deadlines and exceed expectations.
- Proficiency in Office Suite, particularly Excel and PowerPoint/Keynote.
- Detail-oriented–-the little things matter
- Organized with demonstrated ability to prioritize and deliver timely work
- A team player and not afraid to roll up your sleeves and help when needed
- Self-sufficient and not afraid to take the lead and manage tasks independently
- Coachable and open to feedback
- Respectful–-we treat each other with respect and assume the best of one another
- Not afraid to have fun!
What we offer:
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Lunch
- Fully stocked snacks/beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program).
- Internet reimbursement/Postpaid cell phone bill/or both.
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- National Pension System employer match
- Meal card for tax benefit
- Special benefits on salary account
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To ensure your application is properly reviewed, we kindly ask that you submit your resume and optional cover letter through the designated application portal. Applications submitted via the "Contact Us" form on our website will not be considered.
